BaMLIVE 2020 CatchUP!

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Head in the Clouds: Flexible Development and Payment Models

Putting a spotlight on understanding the economics of cloud operating models as well as decoding the increased propensity of media companies to insource technology development, comparing the latter with the outsourcing model. Cloud adoption in the media industry has been accelerated by the COVID-19 pandemic although cloud operating models often remain costly or complex to deploy depending on the specific use case. Complexity and costs also seem to be positively correlated with hybrid and multi-cloud models, the preferred choices for media companies so far. IABM research has also shown that media companies are developing more technology solutions in-house with the help of growing teams of architects. Is this a structural trend or will we see a comeback to outsourcing in the long run? These sessions explore all these economic and operational issues as well as how to effectively act upon them. 


IABM Head of Knowledge Lorenzo Zanni interviews Margaret Davies, Chief Marketing Officer at Red Bee Media about the value of outsourcing media operations and the seismic shifts in the outsourcing business model driven by the changing media ecosystem.


In this panel discussion, we examine the benefits and challenges of cloud economic models with Nick Fielibert, Chief Technology Officer, Video Network business, Synamedia and Anshul Kapoor, Global Solutions Lead, Google Cloud.


IABM Head of Knowledge Lorenzo Zanni interviews John Honeycutt, Non Exec Director at Blackbird about changing media technology sourcing models, including the increased propensity of media companies to insource technology operations as well as the benefits and challenges of cloud operating platforms.

A Tale of Two Sectors: How News & Sports are Navigating the Storm

This topic opens with a tale of two specific sectors that were particularly affected by pandemic in both similar and different ways. Both sectors moved to remote working as evidenced by recent technology deployments highlighted in IABM reports, although demand for news soared while sports shut down. As a result of this, both sectors have adopted new technologies to monetize archives or enable remote and mobile production, for example. The amount of change undergone in the last year is immense, which is why we want to take the temperature of workflows in these two sectors, trying to understand what changes will be temporary and which will be lasting. We will be doing this with some sector experts from both sides in a session which promises to be packed with sector-specific insights.


IABM Head of Digital Ben Dales interviews Morwen Williams, Head of UK Operations at BBC News about the challenges they faced with moving to remote working, new technologies they have used and what their purchasing priorities are for 2021.


David Shield, SVP Global Director Engineering & Tech at IMG presents how they adapted to remote working, new challenges faced and how they have adopted new technologies.

Case Study

​BLAST, the global esports media network delivering world class entertainment experiences, has selected EVS’ market-leading VIA-based technology as the backbone of its new esports production flypack. 

Discussing Serendipity: Enabling Creative Collaboration Remotely

This panel discussion examines a topic close to everyone’s heart: creativity. According to many, serendipity and social interactions are the engine of creativity. Steve Jobs said about this: “You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas – If a building doesn’t encourage [collaboration], you’ll lose a lot of innovation and the magic that’s sparked by serendipity.” The pandemic-induced remote working may have endangered serendipitous innovation by significantly reducing face-to-face interactions between creative professionals. Will remote collaboration prove to be a driver or a constraint for innovation? How can technology tools help creatives alleviate the absence of in-person interactions? What does the future look like?

  • Bea Alonso (CHAIR), Director Of Product Marketing, Dalet
  • Laura Conway, Founder, Creative Blood
  • John Dollin, Senior Product and Engineering Manager, Arsenal FC
  • David Lee, Founder, Executive Chairman, Principal Owner, Iyuno Media Group
  • Richard Wormwell, Head of Production Innovation, Dock-10

At their Convenience: Crafting Digital Experiences

This panel puts a spotlight on understanding consumers, something that has become increasingly important for creators of content and experiences in recent years. Consumer demand for entertainment services has radically increased during lockdowns, but what are consumers looking for? Have remote working challenges led to a degradation of quality standards at media companies? Does quality consist of providing great images, a seamless experience or relevant content? In this session, we interview some experts on the topic to decode viewing habits during lockdown and understand whether some of the new trends emerging in this period may have led to long-standing changes to what consumers are looking for from creators of content and experiences.

  • George Bevir (CHAIR), Editor, IBC365
  • Laith Wallace, Product Design Manager, Dplay
  • Annika Bidner, Product Owner, SVT Play
  • Tanja Skjoldborg Lindboe, Head of NRK TV product development, NRK

​Fireside Chat - Cloud, Cold & Close: Unifying Storage Silos for Creative Workflows

With the mass exodus from office and studio space in 2020, working remotely became the new normal for many organizations. By increasing their storage footprint in the public cloud, many organizations ended up with a new type of storage silo—with content stored in the cloud, on cold storage (such as tape) and close (on-prem in SAN, NAS, etc.). To be successful in 2021 and beyond, those same organizations will need to address unifying disparate storage mediums/locations, particularly in the case of creative workflows. They must also consider the most secure and cost-effective way to store and manage digital assets throughout their lifecycle. Ben Canter, Caringo VP of Global Sales, and Liz Davis, VP Media Workflow Group at Diversified, address this dilemma and explain how to intelligently manage data in disparate locations and eliminate storage silos with cost-effective, secure object storage.

  • Ben Carter, VP of Global Sales, Caringo
  • Liz Davis, VP Media Workflow Group, Diversified

A Tale of Two Sectors: Designing Holistic Media Supply Chains

The topic opens with a tale of two specific sectors that have historically been at odds with each other but are gradually moving towards symbiosis: linear and digital supply chains. Media companies have repeatedly told IABM that building holistic supply chains that can agnostically serve the purposes of both linear and digital delivery can be a daunting task but is an utmost priority to level the playing field with new media players. In this session, we explore the real experiences of media companies’ supply chain experts in building holistic supply chains. Packed with practical and technical insights, this session is a must for architects that aim to understand the rationale behind holistic technology sourcing.


Ben Vandenberghe, CEO at Skyline Communications, talks about his views on the most important issues faced by content and technology companies when designing media supply chains.


Tom Griffiths, Director of Technology at ITV, walks us through ITV’s journey into designing holistic supply chains that can flexibly adapt to the fast-changing media landscape.


Hear how Sony NMS have built Ven.ue as a true SaaS designed to solve pain points for short and long term goals.

Case Study

In this Case Study, we hear from Ateme and TVUP about their successful POC, live TV encoding workflows, video encoding quality and performance to reduce TCO and their experience in public cloud and hybrid deployments.

A Tale of Two Sectors: SVOD and AVOD Economics

This panel includes a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.

  • Carlos Octavio (CHAIR), Head of Architecture & Analytics, TV Globo
  • Tarun Katial, CEO, ZEE5
  • Henry Embleton, Head of Ad Products & Revenue, Cruchyroll
  • Dina Weisberger, Head of TV Partner Strategy & Development, Google

Discussing Transformation: As-a-Service Economics

This session features a panel examining suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We will try to answer these questions with a panel of leaders at major technology suppliers in our industry who will explore the challenges and benefits of as-a-service models, and how to make it work.

  • Peter White (Chair), CEO, IABM
  • Jeff Rosica, CEO, Avid
  • Serge Van Herck, CEO, EVS
  • Tim Shoulders, President, Grass Valley

Discussing Risk: Designing Resilient Media Supply Chains

This section features a panel of supply chain experts examining the state of business, operational and technical risk at media companies. With the pandemic accelerating established technology transitions such as the move to virtualized infrastructures, have media companies effectively managed the security risks that this transition implies. And what about the increasing use of data to drive media operations, will that pose new challenges that media professionals have not been accustomed to deal with? This session is laser focused on every type of risk encountered by media companies in today’s volatile media world. It is an ideal session for media technology professionals wanting to grow their awareness of new types of risks that could radically affect their work as well as how to manage them effectively.


In the fireside chat, Carl discusses Telstra’s 2015 acquisition of Globecast Australia, the risk of designing a Broadcast operations Centre into a tier-4 data centre whilst moving a 24/7 Master Control Room, ensuring services weren’t disrupted, and security implications of joining a global telecommunications company.


GMA Network produces a wide variety of programming. Regie Bautista will join us to discuss the their supply chain plan and associated risks. We will also hear how GMA has developed some new ideas on go-forward bases due to the pandemic.


This session features a panel of supply chain experts from Bein Media, Dish, Skyline & Vidispine examining the state of business, operational and technical risk at media companies.

Technical Localization: Designing Global Media Supply Chains

This section will put a spotlight on designing technology operations and infrastructures that can scale globally as well as account for the specificities of different geographies. The media industry has significantly consolidated in recent years, both through M&A activity and collaborative initiatives, leading to the establishment of global media platforms. This session is laser focused on the technical implications of these larger platforms, looking at the challenges of distributing resources across different geographies that seldom have the same technology fundamentals. We will explore a practical case study from media company and a technology supplier that have worked on solving the issues created by globalization as well as other insights on this interesting topic. This session is a must for media technology professionals wanting to discover the technical implications of globalization for the media industry. 


Caroline Ewerton, Head of Operational Delivery, DAZN outlines their Virtual Production case study; what they set out to deliver, what they have achieved so far and their next focus.

Case Study

In this session, hear how Discovery needed to deliver three linear channels to four affiliates in the APAC region, including geographically remote areas such as Sri Lanka and the Maldives. Cerberus was able to pick up the feeds and deliver the content into the network before delivering it to the most geographically convenient cloud region.

2020 content in association with...

IABM BaM Live 2020 Sponsors

BaM LIVE! 2021 dates

  • 17 - 18 March 2021
  • 23 - 24 June 2021
  • 9 - 10 September 2021
  • 1 - 2 December 2021