BaM™ Shining Star
This new award recognizes an individual who has made an outstanding contribution to the industry over an extended period of time in any field of endeavor, but who typically goes ‘under the radar’ in terms of personal recognition.
Sadie Groom (Bubble Agency & Rise)
Sadie Groom set up Bubble Agency in 1999 to provide PR, Marketing and Events support to broadcast and media technology companies. 20 years on, Bubble Agency is widely recognized as one of the leading agencies in the industry, working with both established and new companies to enhance their presence in the market. Sadie remains the driving force of the Bubbles’ success – working closely with clients on strategy, messaging and campaigns.
Sadie is also a passionate promoter of women within the broadcast and media industry. In 2017, she founded Rise with the primary mission to help advance the careers of women working in technical roles across the industry. Rise runs a mentoring programme, networking and educational events throughout the year as well as working to promote female role models. This year, Rise held its first Annual Awards during IBC and also launched a new, industry-led schools outreach program in conjunction with BT Sport and Sky.
“Through Rise, Sadie is making a real impact on the perception of, and opportunities for, women in our industry,” said Lisa Collins, IABM Head of Marketing, “and all this while tirelessly leading one of the most active and effective agencies in broadcast and media. Sadie richly deserves the recognition that the BaM Shining Star award bestows.”