JUMP Deep Insights is a all-in-one business intelligence tool that provides insights about your service’s overall business performance, audience activity, content watched, and the experience provided

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Understand your service’s business performance and audience activity to better define acquisition, retention and engagement strategies

An agile analysis of overall video service business performance is crucial to be able to take immediate action in order to increase conversion, retention, and engagement.

• Service discovery
• Service acquisition
• Service monetization
• Audience activity
• Service cancellations

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Understand your content catalogue performance to make better editorialization and content acquisition/production

Gaining insights into how content is watched and what the most successful content and consumption types are is a core part of daily video service management.

• Consumption type performance
• Content type performance
• Content genre performance
• Top performing content
• Low performing content
• Content providers performance

– Improve your service user experience on every screen identifying blockers and adjusting the user experience

Gaining insights into how the user experience is performing is a core part of video service product management. It drives actions like product feature prioritization, and changes in user experience that impact overall customer engagement.

• User flow performance
• Identification of the blockers in the user journey
• Content catalogue performance vs UX sections and components

JUMP Actionable Segments is a clustering tool that identifies user behavior relationships and breaks them into segments to trigger targeted marketing activities for each of them.- Identify segments by engagement, content type, content genre and CLTV

Understand user behavior relationships across the user base and cluster them for segmentation purposes.

• Identifying relevant user engagement clusters
• Identifying relevant user consumption type clusters
• Identifying relevant genre consumption clusters
• – Make an impact using the right multichannel marketing campaign

  Launch multi-channel marketing campaigns to each identified audience segment  to impact users with marketing actions, such as:

  • Engagement promotional campaigns
  • Content campaigns by genre segments
  • Content campaigns by content type
  • Low spender upselling opportunities
• – Track campaign performance to measure effectiveness

  Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.

Content Recommendation EngineJUMP Deep Recommender is a personalization tool for video content that provides your audience highly accurate recommendations after tracking and analyzing user patterns in content consumption and content similarity- Configure the recommendations in the way that best fits your personalization strategy

Easily fine-tune the recommendation engine according to your personalization goals.

• Genre weight
• Content type weight
• Overwrite recommendations
• Include editorial content
• Generate content black lists
• Create and customize recommendation grids
• Create and customize In-player overlay recommendations

– Provide recommendations to your audience tailored to their consumption habits

Your audience will not just receive individual recommendations;  recommendations will also be adjusted to their different consumptions scenarios.

• Type of dayweek day, weekend day
• Time-framemorning, midday, afternoon, night
• DeviceMobile,  Smart TV, Web, etc.
• Content-typemovies, series, etc.

– Track recommendation performance to measure effectiveness

Once the recommendations have reached the audience, it is crucial to track their performance.

• Recommendation impressions
• Recommendation Impressions CTR
• Recommendation Plays
• Recommendation plays conversion rate