Jump Deep Insights 3 - IABM Single BaM Product

YOUBORA gives video providers the comprehensive overview of their end-users’ streaming experience in real time, integrating with players to get the raw data that matters, and translating it into customizable and easily readable dashboards that not only provide businesses with all the data they could need, but also allow them to understand and act upon it in a meaningful way.

The challenge we had was to develop an evolution of our product which could convert extremely complex information into a visual design system intuitive enough to allow clients to identify, create, and stack their own patterns of KPIs, metrics, and dimensions based on the data for their individual service. By working closely with clients and always iterating towards a better version of our product, we were able to create a visual design language simple enough to enable users to obtain the data visibility that they need.

Currently, in version 6, faster and improved analytical capabilities, previously inaccessible mountains of raw data can now be leveraged for a complete range of business needs, from marketing to operations, product, and content departments. At NPAW we strive to provide video platforms with the analytics tools that they need to grow their business. That means we need to be quick, innovative, and forward thinking, always.

YOUBORA is a video intelligence solution that unites video analytics with business intelligence to improve video platforms for both the companies behind them and the people using them.

Viaccess-Orca’s (VO) TV Business Analytics helps enhance levels of service delivery and consumption of services by optimizing business models, search, recommendation, and personalization strategies based on data analysis. The solution provides actionable insights for products, marketing, and content strategies, enabling customer engagement and revenues to be maximized.

TV Business Analytics collects events from all device types and integrates with various data types that originate in the Service Delivery Platform, personalization, audience measurement, content protection systems, and client applications practicing privacy by design, according to European privacy regulations (GDPR). Propriety analytics reports and dashboards provide the right tools to support your decisions, making the most of data across all departments.

With TV Business Analytics, users can optimize product offerings and service strategies by generating revenue top down analysis to indicate top earning services and products, targeting audience segments with the most relevant promotions and content, and increase monetization opportunities. Utilizing advance audience measurement, TV Business Analytics can help to determine the most watched types of linear and VOD content as well as obtain detailed analyses of users’ interaction with content based on content attributes such as content providers, genres, and users’ viewing attributes, including device types and more. The solution also enables tracking of the viewer’s journey with consumption attribution analysis, helping to identify the impact of conversion sources in generating usage and identifying gaps in content offerings.

Using TV Business Analytics, operators can get instant and comprehensive visibility into their business performance. By identifying the products and content viewers like, operators can improve content discovery, increase viewer engagement, increase monetization opportunities with targeted tv advertising, and reduce churn.

Symphony MediaAI is the leading provider of revenue optimization solutions exclusive to the media and entertainment sector. Their Revedia AI platform scales subscriber, content, and financial insight throughout the enterprise. The result of more than a decade of DARPA-funded Stanford University research, Revedia delivers data-driven intelligence at scale. Organizations rely on Revedia to tackle the greatest challenges facing media and entertainment today including  subscriber churn, fragmented monetization models, disparate data sets, market uncertainty, and intense competition. Having analyzed billions of transactions on behalf of their clients over thirty years, Symphony MediaAI has cultivated a deep operational understanding of the industry and earned a trusted reputation among clients such as NBC Universal, Hearst, and Scripps. Learn more at www.symphonymedia.com.

EdgeFunctions simplifies development and reduces time to production for streaming video and content delivery use cases.

Limelight EdgeFunctions is a serverless compute platform that automatically makes your code available to many edge locations around the world, executes at the network edge close to your users to ensure the lowest latency, and scales to meet demand. EdgeFunctions is ideal for customers needing to implement streaming video and content delivery use cases such as personalized streaming, access control, dynamic ad insertion, A/B testing, image manipulation, and more. It is tightly integrated with one of the world’s highest-performing video and Content Delivery Networks (CDNs). EdgeFunctions gives developers tools to boost performance, customize workflows, and scale rapidly while only paying for resources used.

With EdgeFunctions, developers are able to run their code without having to worry about the underlying infrastructure, simplifying development, and reducing time to production. It enables developers to concentrate on what they are good at: coding!

Veritone Discovery, aiWARE’s explorer tool, offers a Comprehensive, Customizable Analytics Suite for Audio and Video Data and lets you dissect media files and streams with multivariate cognitive search for both onetime and automatic watchlist-driven analytics.

Veritone Discovery gives you the ability to quickly search a broadcast for spoken words, faces, logos, objects, sentiment, and more in near-real-time. Discovery reduces manual tasks through automated watchlists for events, highlights, mentions, clients, and more with curated content sent straight to your inbox.

• Multiple field types, relationships and validation dependency options


• Configurable modules and templates


• Each ticket can have its own workflow and/or be part of a system wide workflow involving inter- relationships


• Enforce security by tiered, group access control across all ticket types


• Notification settings – automated E-mail to individuals or groups


• Comments and attachments for all documents – stored centrally


• Group inheritance allowing for different levels of users (basic up to super user)


• 3rd party accessibility (and access control in line with security policy)


• Multiple user interfaces


• Geo-data presentation of information


• Graphical reporting dashboards


• Extensive data querying and reporting options


• Export to multiple file types or formats including XLS, PDF, XML, PDF, CSV or custom format


• Audit logs track all changes to your data Highly configurable status workflow engine Validation rule setsAPI gateway access

An agile analysis of overall video service business performance is crucial to be able to take immediate action in order to increase conversion, retention, and engagement.

• Service discovery


• Service acquisition


• Service monetization


• Audience activity


• Service cancellations

Gaining insights into how content is watched and what the most successful content and consumption types are is a core part of daily video service management.

• Consumption type performance


• Content type performance


• Content genre performance


• Top performing content


• Low performing content


• Content providers performance

Gaining insights into how the user experience is performing is a core part of video service product management. It drives actions like product feature prioritization, and changes in user experience that impact overall customer engagement.

• User flow performance


• Identification of the blockers in the user journey


• Content catalogue performance vs UX sections and components

Understand user behavior relationships across the user base and cluster them for segmentation purposes.

• Identifying relevant user engagement clusters


• Identifying relevant user consumption type clusters


• Identifying relevant genre consumption clusters




• - Make an impact using the right multichannel marketing campaign
  

  Launch multi-channel marketing campaigns to each identified audience segment  to impact users with marketing actions, such as:

  
  
  
  
  
  • Engagement promotional campaigns
  
  
  • Content campaigns by genre segments
  
  
  • Content campaigns by content type
  
  
  • Low spender upselling opportunities
  
  
  
  




• - Track campaign performance to measure effectiveness
  

  Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.

  
  

Easily fine-tune the recommendation engine according to your personalization goals.

• Genre weight


• Content type weight


• Overwrite recommendations


• Include editorial content


• Generate content black lists


• Create and customize recommendation grids


• Create and customize In-player overlay recommendations

Your audience will not just receive individual recommendations;  recommendations will also be adjusted to their different consumptions scenarios.

• Type of dayweek day, weekend day


• Time-framemorning, midday, afternoon, night


• DeviceMobile,  Smart TV, Web, etc.


• Content-typemovies, series, etc.

Once the recommendations have reached the audience, it is crucial to track their performance.

• Recommendation impressions


• Recommendation Impressions CTR


• Recommendation Plays


• Recommendation plays conversion rate

Sometimes users just have to – or want to – leave a video service. It is important to understand in advance when this happens, and if there is a trend.

Even more importantly, understand why they are about to leave, so retention campaigns can be launched.

• Churn risk scoringTop risk users, High risk users, Low risk users


• Main Churn influencers identification


• Segmented churn analysis to make smart decisionsMain device, Audience Cluster, Geographical Region, Trial or Paying Users.


• - Make an impact using the right multichannel marketing campaign
  

  Multi-channel marketing automation lets you make an impact on users with retention marketing actions, such as:

  
  
  
  
  
  • Engagement promotional campaigns
  
  
  • Retention promotional  campaigns
  
  
  • Win back campaigns
  
  
  
  
  • - Track campaign performance to measure effectiveness
    

    Once the marketing team actions have reached the audience, it is crucial to track their performance to learn what the most effective actions are for each business scenario.

    
    
  
  
  
  

At Singula Decisions we are passionate about driving subscriber growth. Our 20+ years’ experience managing over 30 million subscribers for leading TV subscription businesses means we see the world differently.

We see hidden energy, a tension, a flow, a pulse between the way your service is delivered and the way that your subscribers react. Its power is to discern where your subscribers are right now, how they got there and where they are going; and what action is needed to change their behaviour. We call it subscriber intelligence.

Our award-winning Subscriber Intelligence Platform combines our team’s extensive domain knowledge and practical experience with artificial intelligence and machine learning techniques that turn your subscriber data into something so tangible that it will transform the way you engage with your subscribers.

We help you deliver sustainable subscriber growth through Brilliant Decisions and Intelligent Actions.

For more information, please visit our website and follow us on LinkedIn, Twitter, Facebook and Instagram.

Operating with subsecond latency, Datazoom captures data from Collectors via a single, remotely updateable, SDK. Captured data is then fed into Datazoom, which transforms it into a universally accepted format for routing into any Connector via Data Pipes. Click here for the complete catalog of technologies supported within Datazoom's ecosystem.

Datazoom helps broadcasters cut code from their video players, enhance analytics systems with data previously inaccessible, and build a real-time feedback loop to support greater automation within the video technology stack.

Don't settle for a "one-size-fits-all" approach to data. Customize your data strategy to the needs of your company. Visit www.datazoom.io today and let your data flow!

• Boost subscriber value: NAGRA Insight recommends the most relevant actions to acquire and retain subscribers, upsell, and offer the best price and package content. It provides precise data on service usage, on a per-subscriber basis, in real time and also enables the operator to optimize the user interface and the customer experience.


• Improve content management: with NAGRA Insight, service providers can increase the usage of their services through individual recommendation. NAGRA Insight also enables them to quantify the value of every content asset, in order to better program, package and negotiate.


• Drive operations: NAGRA Insight optimizes resource-intensive areas especially regarding device management and software update roll-out. It also aggregates data from all networks to increase speed of diagnosis of network issues, keep CDN costs under control and manage the quality of video displayed on OTT services.


• Increase advertising efficiency: NAGRA Insight increases programmatic TV advertising revenues. It delivers linear slots inventory and valuation and enables audience qualification, advertising attributes, demographics and interests. As a result, advertising is more precise, targeted, efficient and cost-effective.