IABM MediaTech Intelligence
Data Driven Research
In this period of intense change, understanding market dynamics is essential to make informed decisions about your business. We are one of the leading providers of data and reports in the MediaTech sector with independent and impartial research designed to give you a competitive edge and help your business.
Most of our detailed reports are available to members free of charge (non-members can purchase them) and cover MediaTech sizing data, investment trends, adoption patterns, sector developments and content supply chain dynamics as well as extensive regional research with analysis on key global markets.
IABM research can be used for:
- Trendspotting - Identify key trends in the market
- Benchmarking - Benchmark your company against your peers
- M&A - Backing up claims when selling or evaluating prospects when buying
“The broadcast market is going through seismic changes. As a manufacturer with long R&D cycles we are constantly planning at least five years in the future, so it’s important to have information we can trust. The IABM’s Strategic Industry Analysis Special Reports are a vital part of our research and a fantastic free resource which helps us develop products which will play well in tomorrow’s technologies”
RECURRING RESEARCH INCLUDED IN OUR OFFERING
MEDIATECH VANTAGE™
STATE OF MEDIATECH
ADOPTION TRENDS
SECTOR FOCUSES
REGIONAL TRENDS
MEDIATECH RADAR
EXECUTIVE PRESENTATIONS
BESPOKE RESEARCH
RESEARCH ARCHIVE
"I don’t enter any internal strategic planning session or roadmap discussion without first spending a few hours reviewing the latest reports and even past reports to extract trends. Our board of directors are also very familiar with your reports as we often cite the IABM analysis."
3 REASONS WHY IABM RESEARCH IS INVALUABLE TO YOUR COMPANY
1
In this period of intense change, understanding market dynamics is essential to make informed decisions about your business.
2
Conducting market research and monitoring industry trends is very time-consuming and having someone else doing it enables you to focus on your core business.
3
An in-depth understanding of the market gives a real competitive advantage in making decisions, from new product development to marketing campaigns and geographical expansion.
“We usually rely on IABM reports on the industry trends (buying, supply and regional) to have a better understanding of how the market is evolving, from a commercially and strategic point of view. Furthermore, in terms of Marketing, these reports are also extremely useful for us, because they essentially serve as a source of inspiration when it comes to creating useful content for our prospects and clients. In essence, these reports help us to have a better understanding of what the market is demanding and which challenges it is facing, so that we can better address those needs or requests through our content strategy.”
IABM RESEARCH HELPS YOU IN MANY WAYS INCLUDING
Business Leaders
Detailed reports help you make informed strategic business decisions.
Marketing
Drive marketing campaigns that better target your customers' needs
Sales
Extract sales leads and data to better target your customers' needs
Product Development
Drive product development decisions with actionable data on buying trends and requirements.
“In an industry where the change of pace has accelerated exponentially in recent years, the IABM’s Strategic Industry Analysis is essential reading for any video industry professional who wants to truly understand how to respond to business and technology demands. As a solution provider, we leverages data from these analyses to make strategic decisions and respond to market changes. I religiously read and often refer back to every edition of the IABM’s Strategic Industry Analysis, as it allows me to observe important trends amongst broadcasters and providers”.
THE TEAM BEHIND THE DATA
IABM’s extensive business intelligence service is greatly valued by the industry and consists of 4 key team members who have world class knowledge and experience. Based in Luxembourg, our Insight & Analysis team speak more than 7 languages between them and bring a passion for converting data into stories.
If you wish to discuss IABM's Insight & Analysis offering then please click here to email the team.
Lorenzo Zanni
Head of Knowledge
A graduate of Pisa, Durham and Swansea Universities, Lorenzo holds a BSc in Economics and Management and an MSc in Business Economics.
Over the last three years, Lorenzo has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative, widely referenced, industry resource it is today.
Lorenzo’s research is widely quoted in international industry publications and conferences, including IBC365. He has also presented at shows and conferences around the world.
Olga Nevinchana
Senior Analyst
Olga is a graduate of the National University of Kyiv-Mohyla Academy, the oldest university of Ukraine, and holds an MSc in Sociology.
Passionate about the use of consumer and market data, Olga has held a number of analyst roles in research agencies, big FMCG companies and an e-mobility start-up in Ukraine, Switzerland and Luxembourg.
Martin Redhead
Senior Analyst
Martin is a highly experienced market research analyst with wide and varied experience across a range of different industries, including internal and external consultancy roles where he has led market and customer research to drive product innovation and to help direct strategy.
He has a passion for technology, is data driven, creative and rigorous in his analytical approach and holds an MSc in Operational Research and a BSc in Economics.
Anaclaire Bernardes
Senior Analyst
With over a decade of experience in market intelligence, Ana-Claire have worked for a variety of research agencies, bringing consumer and lifestyle trends alive to help FMCG and tech companies to stay relevant and innovative in fast-moving industries.
From an international background, Ana-Claire speaks English, French, Portuguese and Spanish. She also holds a Master degree in Journalism from the Birkbeck University of London.
Make sure to follow our Insight Twitter Account for regular industry updates and facts!
@IABMInsight