IABM Media Tech Intelligence
Data Driven Research
Independent and impartial Media Tech Intelligence to future proof your business strategy
In this period of intense change, understanding market dynamics is essential to make informed decisions about your business. We are one of the leading providers of data, research and media tech intelligence reports in the Broadcast and Media technology sector with independent and impartial reports designed to give you a competitive edge and help your business.
Our detailed reports are available to members free of charge (non members can purchase them) and cover Buying and Supply Trends, the latest Media Technology adoption trends and extensive Regional Research with analysis on key global markets.
OUR LATEST RESEARCH
SECTOR TRENDS
Tracking adoption and use cases of specific media technologies
IABM Sector Trends Reports track developments in technology adoption, use cases, and workflow models in different sectors of the media industry such as audio, sports, and news. The purpose of these reports is to enable member companies to better understand sector-specific drivers of change.
This will provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain actionable insights for both suppliers and media companies.

Live News
Updated December 2020
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Audio
Updated February 2021
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ADOPTION TRENDS
Tracking adoption and use cases of specific media technologies
This research annually tracks the adoption of specific emerging technologies within the Broadcast and Media sector, enabling readers to better understand the drivers of emerging technologies’ adoption within customer organizations.

AI
Latest update - July 2020
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CLOUD
Latest update - July 2020
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BLOCKCHAIN
Latest update - April 2020
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IMMERSIVE EXPERIENCES
Latest update - July 2020
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STRUCTURAL TRENDS
Tracking structural changes in the media technology industry
This research tracks developments in specific technology business models as well as other structural changes within the Broadcast and Media sector. The purpose of these reports is to enable member companies to better understand the drivers change in the industry as well as emerging best practices at media companies.
CONTENT CHAIN MATURITY
Latest update - July 2020
Following interviews with broadcast and media technology users and suppliers as well as extensive research on the topic of supply chain management, we have drafted a list of the possible layers and dimensions of BaM Content Chain Maturity™ in the broadcast and media industry.
CONTENT CHAIN MATURITY
Latest update - July 2020
The ultimate origin of the demand for insourcing - i.e. increasing internal technology development spending - is the move to direct-to-consumer platforms. This move created a significant disconnect between demand and supply of media technology with technology users wanting to increasingly control the development of new technology solutions - this is one of the main drivers behind insourcing.
CONTENT CHAIN MATURITY
Latest update - July 2020
IABM research shows that media technology users are shifting their investment towards more flexible technology payment models such as as-a-service offerings and away from legacy systems such as hardware equipment and licenses. IABM data shows this clearly with most customers planning to increase their investment in software subscriptions and on-demand models. In contrast, investment in hardware and software licenses is mostly flat or declining. Interviews conducted for this report described this transition as inevitable, particularly by customers. In fact, an overwhelming majority of them said they would be investing only in flexible payment models going forward and building a supplier ecosystem that provides consumption-based options.
SPECIAL REPORTS
Detailed, Strategic Data Driven Industry Analysis
These reports give an exclusive strategic analysis of the Broadcast and Media technology industry, identifying the key trends driving change in the sector, financial indicators and technology adoption trackers to give a comprehensive overview of the state of the industry.
SEPTEMBER 2020
JUNE 2020
SEPTEMBER 2019
APRIL 2019
CORONAVIRUS RESEARCH
Tracking the impact of this pandemic on business and how companies are adapting
This research look at how the pandemic lockdown is changing business models, technology choices and how we interact, and gives a peek at what the ‘new normal’ just might look like.
CORONAVIRUS IMPACT TRACKER
A collection of data-driven dashboards quantifying the impact of COVID-19 on the media technology industry from a revenue, investment and technology perspective.
IMPACT OF CORONAVIRUS REPORT
A data-driven analysis of the impact of COVID-19 on a variety of sectors that are relevant to the broadcast and media industry.
REGIONAL TRENDS

AMERICAS
Latest update - June 2021
This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.

APAC
Latest update - October 2021
This report provides IABM members with insight into the latest broadcast and media industry developments for the APAC region.

MENA
Latest update - October 2021
This Regional Report provides insight into the latest broadcast and media industry developments for the MENA region.

EUROPE
Latest update - January 2022
This Regional Spotlight on Europe summarizes key stakeholders and technology trends in Europe. It also introduces major business initiatives by European media companies reflecting changes in their long-term strategies.

UNITED KINGDOM
Latest update - March 2017
This Regional Report provides insight into the latest broadcast and media industry developments for the UK.
UPCOMING RESEARCH
As a result of the largest re-structuring of our Business Intelligence offering we are pleased to provide our future roadmap. All research is designed to help you future proof your business strategies. (*new report).

HISTORICAL REPORTS
Click the links below to access
BUYING TREND REPORTS
SUPPLY TRENDS REPORTS
ADDITIONAL REPORTS
BUSINESS INTELLIGENCE DIGEST
- April 2020 - Regional Focus: North America & Latin America
- December 2019 - Regional Focus: Middle East & Africa (MEA)
- September 2019 - Regional Focus: Europe
- June 2019 - Regional Focus: Asia-Pacific (APAC)
- March 2019 - Regional Focus: North America & Latin America
- December 2018 - Regional Focus: Middle East & Africa (MEA)
- September 2018 - Regional Focus: Europe
- June 2018 - Regional Focus: Asia-Pacific
- March 2018- Regional Focus: Americas
- December 2017 - Regional Focus: Middle East & North Africa
- September 2017 - Regional Focus: Europe
- May 2017 - Regional Focus: APAC