• AI adoption in broadcast and media is accelerating; 21% of respondents say that they have already deployed some sort of AI technology
  
  
• In terms of deployment methods, nearly half of respondents have or plan to leverage cloud service providers' AI capabilities
  
  
• The primary drivers of adoption of AI technology are the opportunity to automate routine workflows and to gain increasing insights into audiences
  
  
• From a Content Chain perspective, end-users are most likely to deploy AI in Manage-related workflows, followed by Produce and Publish
  
  
• Content management is the key area of application for AI, because it helps end-users to automate resource-intensive and expensive activities like metadata tagging
  
  
• More precise AI-based search on content management systems helps end-users to boost monetization
  
  
• AI specialists often offer their tools on the public cloud, because this provides users with flexibility and scalability. Hence, end-users are increasingly leveraging cloud service providers’ functionalities for AI deployment
  
  
• A growing number of end-users have started to explore AI tools related to image recognition/machine vision and Automatic Content Recognition (ACR)

The top-level finding is that cloud adoption has accelerated significantly over the last six months – partly as a result of a continuing trend but noticeably accelerated due to the coronavirus pandemic and lockdown; 45% of respondents have already adopted Cloud compared with 39% a year ago – and the survey data was obtained early in the coronavirus pandemic.

The acceleration of cloud adoption was notable in all segments the BaM Content Chain® - which can also be clearly seen in IABM’s Coronavirus Impact Tracker – with the Manage and Publish segments leading the way with 43% and 39% respectively in a drive for efficiencies which can realize widespread savings throughout the content chain.

Other highlights of the IABM Cloud Adoption Trends report include:

• Tapping of cloud’s potential for improved efficiency in Create and Produce by improving collaboration and decreasing time to market
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• A move towards ‘pay-as-you-go’ solutions in the cloud in Manage for payment flexibility and increased collaboration
  
  
• Growth in hybrid cloud models enabled by cloud providers offering solutions for the transfer of large video files
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• Increased use of AI, which often leverages cloud providers’ capabilities
  
  
• Shift from IaaS to CaaS as the use of containers and microservices grows

• According to IABM data, blockchain adoption in Broadcast and Media is at a very early stage; only 2% of respondents said that they have already deployed some sort of blockchain technology
  
  
• Nearly 50% of respondents are very likely or somewhat likely to adopt blockchain technology. However, another half (50%) remains unlikely to deploy blockchain.

For years, VR has struggled to achieve widespread consumer adoption. The high cost of headsets and lack of content, which is fragmented on a plethora of apps and devices, are among the main reasons for this. So far, most VR applications have focused on live sports.

As a result of this, spending on VR has also been correlated with the occurrence of important live sporting events such as the FIFA World Cup.
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With the occurrence of the COVID-19 pandemic, many sporting events around the world have been canceled or postponed, including the 2020 Summer Olympics and Paralympics. However, with at least a third of the world's population being under some form of lockdown, the Coronavirus has forced widespread behavioral change among consumers, which will likely translate into new opportunities for VR adoption.

• Market Overview
• Business Environment
• The Broadcast & Media Industry
• Overview
• Media Technology Demand Drivers
• Key Trends
  • Transition to Digital and HD Broadcasting
  • New Viewing Experiences (UHD & VR)
  • OTT and Multi-Platform Delivery
  • Transition to ATSC 3.0
  • 5G

• Market Overview
• Business Environment
• The Broadcast & Media Industry
• Overview
• Key Stakeholders
• Media Technology Demand Drivers
• Transition to Digital Broadcasting
• Transition to HD and UHD
• OTT and Multi-Platform Delivery
​

• Business Environment
• Trends in Broadcast and Media Technology Industry
• Media Technology Demand Drivers
​

• Business Environment
• Broadcast and Media Technology Industry
• Media Technology Demand Drivers
​

• Market Overview
• Business Environment
• Middle East and North Africa
• Sub-Saharan Africa
• The Broadcast and Media Technology Industry
• Overview
• Major Media Technology Buyers
• Media Technology Demand Drivers
• Transition to Digital Broadcasting
• Transition to HD and UHD
• OTT and Multi-Platform Delivery
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