NECF – Save Time and Money: AI-Powered Media Exchange Unlocks Global Production Efficiency
Introduction
Founded by broadcast executives, NECF launched a global e-commerce marketplace using patented AI systems transforming how media production resources are organized, traded, and monetized worldwide. Its flagship platform, MediaXBook, is the world’s first media production exchange, an e-commerce marketplace connecting broadcasters, studios, and creators worldwide with under-utilized production capacity. By matching supply and demand in real time, NECF enables media companies and video producers to save time, reduce costs, and expand creative possibilities while providing vendors with better utilization rates and new opportunities.
To understand its impact, imagine the difference between booking a single flight by email and calling an airline to having online access to an entire airline marketplace. Previously, producers had to contact and price out multiple vendors, negotiate contracts, and move crews and/or equipment, sometimes across borders. MediaXBook simplifies this all. It works like a digital exchange—showing who’s available virtually, what equipment can be used in the cloud, and how projects can be done more efficiently using shared or virtual resources.
Building a New Kind of Exchange
While industries such as banking, oil, and travel have long benefited from centralized exchange desks, the media sector has lacked an equivalent. NECF is this missing layer. Operating as a neutral platform, MediaXBook exchange allows producers and vendors to collaborate efficiently across borders and time zones. It provides a transparent marketplace for talent, crew, virtual facilities, cloud-based tools, and production resources, delivering the advantages of scale and flexibility without compromising competition or ownership.
Most people outside the industry are surprised to learn how much time and money is lost in unused capacity. Studios sit empty, mobile OB trucks sit idle, talented editors go unbooked, and high-end equipment remains unused between shows. NECF’s AI-powered system identifies these opportunities automatically. It works a bit like an air-traffic control system, matching available people and gear to productions that need them, hour-by-hour, around the world.
Fragmentation, cord-cutting, and shrinking budgets continue to challenge broadcasters and creators alike. Yet NECF research shows that nearly three-quarters of industry resources — equipment, facilities, and personnel — remain underused. NECF identifies, schedules, and deploys these idle assets, allowing production teams to work seamlessly across locations in a follow-the-sun model — where one region’s workday can hand off directly to another’s, creating a continuous 24-hour production cycle.
Relationships and Reach
NECF maintains relationships with more than 200 broadcasters, creators, and technology vendors worldwide. Clients include CBS, AT&T, former FOX Sports RSNs, NESN, Redbrick Sports, and Cox Media Group, along with vendors, corporate video producers, educational and non-profit organizations.
These partnerships demonstrate that NECF isn’t just a technology company, it’s an economic bridge. By enabling professionals and companies to list, book, and complete work in one environment, the marketplace helps large networks scale down costs while helping smaller creators scale up opportunities. Whether for acquiring news content or a doing remote sports broadcast, NECF’s exchange ensures the right people and tools can connect quickly, usually without travel or shipping delays.
Backed by a portfolio of patents spanning AI, blockchain, and production systems, NECF’s marketplace serves as a connective fabric for a global community of media professionals. Vendors, broadcasters, freelancers, and studios alike can use the platform to convert downtime into revenue and access resources that were previously unavailable or unaffordable.
The MediaXBook Marketplace
The MediaXBook platform marks a major step toward a fully networked, always-on media ecosystem. It enables production organizations to manage resources dynamically, whether in live sports, news, entertainment, digital, corporate, non-profit video or film, all while optimizing budgets and improving turnaround times.
Photo of Red Sox game broadcast by the New England Sports Network using NECF to source off-site replays/operator from a broadcast television station with available capacity.
To simplify it: the platform makes it possible to book a replay operator in London, an editor in Singapore, and a graphics team in Detroit, all on one dashboard, with automated scheduling. This reduces the need for emails and calls to get pricing, handling bids, physical travel, repetitive setups, and redundant gear that can only be used once per day, saving both time and costs.
Designed for the evolving needs of broadcasters, video producers, and content creators, as well as a new optimization tool for vendors, MediaXBook integrates resource and scheduling tools to streamline capacity management and simplify collaboration. It allows teams to execute projects remotely, reducing the need for staffing, overhead, travel, and redundant infrastructure. For producers, this translates into saving time and money.
Innovation and Intellectual Property
NECF’s technology foundation has been awarded multiple patents. Among them is U.S. Patent No. 12,419,202, Systems and Methods for Generating an Architecture for Production of Goods and Services, one of two patents personally signed in his first official act by John A. Squires, Director of the United States Patent and Trademark Office. Squires described it as representing “the frontier of human ingenuity” in distributed ledger and AI-based production technologies while simultaneously showing Samuel Morse’s 1840 telegraph patent as a symbolic link between two revolutionary communication milestones.
In plain terms, these patents define a smarter way to share and coordinate resources, applying ideas from the “sharing economy” (like ridesharing or home rentals) to professional media production. NECF’s system can recognize when and where people, tools, or cloud resources are underused and match them to a production that needs them.
The technology outlines a framework for optimizing global resource and personnel distribution within the sharing economy, a concept that applies directly to the future of media production. NECF’s architecture enables efficient use of personnel, design, and communications resources across all tiers of production, from professional to consumer.
Looking Ahead
As the media industry continues its shift toward decentralized production, NECF’s patented exchange model offers a roadmap for achieving higher efficiency and broader access to talent and tools. With MediaXBook, the company aims to make the economics of production more sustainable and inclusive, helping broadcasters, creators, and technology partners participate fully in a new, interconnected media resource economy.
In a world where “doing more with less” has become the industry’s reality, NECF offers a different kind of efficiency, one that values collaboration over consolidation and access over ownership. Its vision is simple: save time and money by connecting the world’s creative community and technology so no resource, human or technical, ever sits idle.
