In August this year, we convened a panel of marketing and PR agency leaders to ask them about their experience of the pandemic and lockdown. What effect did it have on their businesses? How did they rise to the challenges? What changes have they made – and what are the likely longer-term effects of the massive shake-up everyone has been through? On the panel were: Sadie Groom, MD of Bubble Agency; Jennie Marwick-Evans, MD of Manor Marketing; Rob Ettridge, COO of Red Lorry Yellow Lorry; and David Lawrence, MD of Platform Communications.
Tapping into success: Promethean TV and True Digital Group deliver results with innovation in video monetization
In a time of uncertainty and fear, consumers want to stay connected, entertained and educated, resulting in shifting behaviours and beliefs. In order to meet these new consumer demands, Promethean TV worked with True Digital Group to adapt their strategies and deliver video monetization results. In this session, Ian Sharpe, CEO of Promethean TV will discuss details of its recent case studies with True Digital Group.
The Value of Video – Getting the most from your digital assets
Download Imagen’s exclusive whitepaper for guidance on how to make the most of video today, tomorrow and in the future. In this paper you will discover the case for content centralisation and smarter protection; best practices for remote working content collaboration and how to thrive and survive in an uncertain future.
In Conversation with Veritone
In this IABM TV interview, Ryan Steelberg (Co-founder & President, Veritone) discusses Veritone’s recently published Uplift Study. The Veritone Uplift Study shares best practices that help generate maximum lift in broadcast advertising.
Veritone Uplift Study
In its newly released report, Veritone’s Uplift Study found COVID-19 showed no negative impact thus far on advertising performance, as average campaign lift saw an average of 6.5% increase for both Q1 and Q2 of 2020.
Streamhub – The rise of 1st party OTT data to build a transparent and collaborative cross-media marketplace for video advertising
In this presentation Streamhub will demonstrate how a cross-industry data collaboration platform between broadcasters, platforms and agencies in a major OTT market has successfully led to stronger strategic positioning of broadcasters in Japan with greater AVOD revenues for all – and a more joyful user experience for video consumers.
Virtual Advertising Cutting Through The Regulation
This paper proposes a way forward for entities seeking to implement or take advantage of virtual advertising solutions. It focuses on use of this technology in a sporting context but the principles are as relevant to use of the technology within any live event broadcast.
Although there is a complex legal framework, with differing positions around the world, we believe it is useful to develop some broad principles in this emerging regulatory area to support the development of the Virtual Advertising sector.
Whether you are a sports rights holder, broadcaster, producer, advertiser or technology provider, we hope this paper will clarify the regulatory issues and provide you with a pragmatic way forward which we propose can act as a useful benchmark for the industry and regulators around the world to refer to and adopt.
In Conversation with Arvato Systems & Vidispine
In this IABM TV interview, Holger Noske (VP Broadcast Solutions, Arvato Systems) and Erik Åhlin (Co-Founder, Vidispine) discuss the recent announcement that the product portfolios of Arvato Systems and Vidispine will be combined under a relaunched Vidispine brand.
Moving to OTT and streamlining ad buying
As indicated by a number of research companies, Online TV episode and movie revenues will more than double from $68 billion in 2018 to $159 billion in 2024, with around $17 billion added in 2019 alone. Stay tuned as we explain why now is a great time to launch an OTT channel.
RLYL eBook: M&E marketing without trade shows
Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder.
In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally.
Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
- Europe
