Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder.
In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally.
Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
- Europe
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This presentation will examine the benefits of targeted advertising for viewers, advertisers, and operators, as well as some of the delivery challenges. Attendees will learn how operators can collect viewer data and enhance decisions related to targeted advertising using artificial intelligence. By providing invaluable insights into what content is popular and what’s not, data and analytics help to improve the relevance of content and advertising delivered by service providers to individual viewers and households.
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Covid-19 changed the way we live, study and work. It’s been an enormous adjustment with more questions than solutions, especially in the video world. This session addresses the advantages of an IP infrastructure when remote operation becomes a necessity. Learn how to control a mosaic/Multiviewer system from anywhere, discover specifics such as how to see alarms remotely, aggregate logs from different systems, empower multiple users, operating an API, and assess the cloud and its reliability.
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Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
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The Monetize segment of the BaM Content Chain® is about managing business processes for content rights and royalties, scheduling linear and non-linear services, subscriptions, and selling and managing advertising. In short, how broadcast and media companies make money; Arvato Systems’ Portfolio Manager, Ben Davenport, sums this up perfectly: “Put very simply, media is monetized through advertising, subscription service or, decreasingly, public funding or subsidy.”
We asked six IABM members to explain the drivers of change in this vital segment of the BaM Content Chain® and talk through the opportunities and challenges they are facing today, and what the future holds.
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The
Covid-19 pandemic means almost a quarter of the world’s population is on lockdown. Here, IABM Head of Insight and Analysis Lorenzo Zanni looks at some of the effects on the media and broadcast industry.
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The global epidemic of COVID-19, commonly known as coronavirus, is changing the world in 2020. Known to have started in China, it is rapidly spreading throughout the globe due to its highly contagious nature. It is influencing people’s lives, straining healthcare systems, rattling financial markets and paralyzing business activity. Governments are moving to mitigate the impact of this dramatic black swan on the lives of their citizens as well as on their economies. The virus is taking the world by surprise, disseminating uncertainty as many of its characteristics are still unknown to scientists.
The broadcast and media industry, like any other sector, has felt the negative impact of the virus, particularly when it comes to events, advertising revenues and media technology investment. Let’s have a look at each of these effects...
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Competition for viewer “eyeballs”, to use the industry term, has never been more intense. Part of this is due to the proliferation of viewing channels and distribution mechanisms, as well as increasing pressure on the entire economic model for content creation, distribution and monetization.
On the other side of the coin, viewers expect high quality in creation, output and delivery. They want that content delivered whenever and wherever they want, and they want to minimize how much they pay for it. Simply put, viewers’ expectations are at an all-time high, at a time when they have a staggering amount of choices.
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