All news organizations –
broadcast, cable, print, digital native, radio – have become multimedia platforms, and they compete not just against each other but against every other form of screen time.
What news organizations really need to focus on – more than ever – are the dramatic shifts in audience behavior and the fierce competition for screen time. They need the agility to experiment with different platforms, formats and tones of voice in order to reach fickle young audiences.
Recent studies by the Reuters Institute and SmithGeiger, an international research and consulting company, underscore the need for media companies to make their products more relevant and fun – and more readily available.
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As the quality of home theater systems continues to improve, offering the immersive experience from the comfort and convenience of your own sofa, sports stadiums and arenas are feeling the pressure of having to deliver a new kind of experience. Stuart Reynolds, Director of Diversified’s Sports and Live Events specialty, sat down with Daniel Litwin of ProAV Podcast to find out how today’s venues are tackling these challenges and winning back their in-person game day fans with AV dynamics in live events and sports stadiums.
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When you think about the amount of content produced regularly, especially from businesses, it’s unlikely that any of it can work seamlessly without a strong software infrastructure. This is especially true for video, and today, expert Liz Davis, Director of the Media Workflow Group for Diversified, joined us on the podcast to share her perspective on how software enables media workflow.
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Today, the media landscape encompasses thousands of modes of communicating information at lightning speeds — from the smartphone to the smartwatch, to interactive adverts on streets and in cities. There are, in fact, so many outlets to disperse information that businesses, companies, and corporations are struggling to stay present with the ever-changing information technologies.
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The Challenge
The brief for the Media Tech Team was simple: Source and deploy an easy-to-use production timer in the school’s TV studio and gallery.
The solution had to be simple enough for beginners to easily grasp and engage with, coupled with an ability to be flexible enough to do more in the future as the school’s requirements expand and develop.
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Human Decision Making: When Do We Use Confidence Levels?
Confidence levels can be used anytime one is estimating or predicting something. Examples include: business, engineering, medicine, technology…or just day-to-day life.
As humans we use confidence levels regularly. Whether you decide to dodge an aisle at the grocery store because you thought you saw your chatty neighbor, or using evidence and intuition to convict a suspected criminal during jury duty, your mind is in a constant state of perceiving its surroundings. It makes decisions based on those perceptions via an inherent estimate of confidence.
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The
Covid-19 pandemic means almost a quarter of the world’s population is on lockdown. Here, IABM Head of Insight and Analysis Lorenzo Zanni looks at some of the effects on the media and broadcast industry.
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The global epidemic of COVID-19, commonly known as coronavirus, is changing the world in 2020. Known to have started in China, it is rapidly spreading throughout the globe due to its highly contagious nature. It is influencing people’s lives, straining healthcare systems, rattling financial markets and paralyzing business activity. Governments are moving to mitigate the impact of this dramatic black swan on the lives of their citizens as well as on their economies. The virus is taking the world by surprise, disseminating uncertainty as many of its characteristics are still unknown to scientists.
The broadcast and media industry, like any other sector, has felt the negative impact of the virus, particularly when it comes to events, advertising revenues and media technology investment. Let’s have a look at each of these effects...
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We spoke to IABM Global Engaged Partner, Carlos Miranda Matzumoto, Chief Technology Officer, DISH Mexico, about the business and technology trends he foresees for 2020 and beyond, and how IABM members can help him stay ahead. In a market where not everyone can take a fast internet connection for granted (or even just a connection in many cases), the gallop towards OTT we are seeing in other territories has scarcely entered walking pace yet. In this scenario, Carlos sees the role of Pay-TV players remaining dominant – but only if they embrace the new digital age by transforming from aggregators to integrators. He has valuable insights for how technology vendors can support DISH in this, and how he wants to partner in the coming years.
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