Direct to Consumer promotions today require higher number of edits. Can AI help?
Video consumption on OTT platforms has gathered rapid momentum in the last couple of years, peaking significantly in the past few months – thanks to the audience being locked down due to COVID19 pandemic. With so many platforms and so much of content available for consumption today, OTT players are hard pressed for time to create the buzz and differentiation for their shows across media.
Infographic: 6 Ways To Monetise Media Online
If you are looking to start or grow your own media business, you should consider all the opportunities available to you. From offering monthly subscriptions to receiving charitable donations securely, it can be tough to know where to start. Discover the most popular ways that creators and content owners are monetising their media online in our new infographic.
What’s at stake in the battle against live streaming piracy?
Live streaming of sports and other linear content has gone mainstream as consumers increasingly turn to OTT services for programming they once could only get from traditional TV providers.
However, mounting losses due to media piracy, tempered only momentarily by the coronavirus-induced sports lull, have triggered demand for tools and procedures that go well beyond security systems optimized for on-demand viewing.
In this white paper we take a closer look at the audience and revenue of live streaming, the role of sports, the UHD/HDR factor, sensitivities to live streaming latency, and the impact of piracy and associated attack modes.
Standards and Regulations Update
Despite the dominant news in 2020 all about the Coronavirus pandemic, the preparations for the UK’s exit from the European Union, and a Presidential election in the USA, there have been important changes to note in environmental regulations too. By way of an example, ‘Chemical Watch’ contacted its membership to help understand the impact of the pandemic and notwithstanding many businesses of all types suffering from the financial shock to the system, 40% said that their regulatory workload had increased, whereas only around 20% had seen a decrease. Chemical Watch sees very little let up in the regulatory agenda and suggests that the challenges created by this are made more complex by the likely impending global recession, combined with so many teams now working entirely remotely, or already being affected by job losses.
Covid success story: disguise
With the lockdown came the abrupt halt in production, broadcast and live events. However, as a company disguise took immediate action going above and beyond to provide vital lifelines to our community, along with an upswing in our xR (extended reality) workflow being utilised on a series of projects aimed at providing an immersive viewing experience for remote audiences.
Covid success story: Telstra
Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.
Covid success story: TVU Networks
We’re all in this together. These were the words we came to say and believe as an organization in early spring as the coronavirus spread across the world and began to paralyze the business operations of our customers and the broader community. Even as we were transitioning our worldwide staff to long-term work-from-home arrangements and restricting travel for safety, we were planning and mobilizing as an entire company to help broadcasters to transition from physical studio operations to remote setups in living rooms and other shared living spaces in homes.
Covid success story: Zixi
The current climate has certainly spurred a movement towards the virtualization of broadcast media infrastructure. Zixi’s Software-Defined Video Platform can help media companies navigate this transition expertly, without sacrificing continuity of broadcast operations. Despite the challenges brought on by the COVID-19 pandemic, Zixi has been able to provide continuity and quality of service, both within the company and for our clients and partners.
Evolution of the Live Video Production Value Chain
In the last decade alone, live video experience has made huge strides with the introduction of ultra-high definition (UHD) TV in 2012 and its subsequent progress to 8K. Apart from the proliferation of camera technology, advancements in digital video imaging have had a major role to play in the evolution of video capture resolutions. With UHD content fast becoming a mainstay among consumers, broadcasters and production houses are looking to enhance other critical aspects of the live video streaming experience such as greater dynamic ranges, broader color gamut, and faster picture capture rates.
