New times place new demands in terms of data transfer speeds and delivery reliability, while the amount of content being transferred keeps growing.
Setting the Stage for NextGen TV
Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed somewhat by COVID-19, but the pace has begun to pick up again.
In Conversation with GatesAir
In this IABM TV interview, Bruce Swail (CEO, GatesAir) discusses GatesAir’s role in getting ATSC 3.0 ready for the masses, their global strategy & the future of radio.
LTN Global Presents: Delivering Addressable TV Using Open Standards.
Alan Young, LTN Global’s CTO and Head of Strategy and Bryan McGuirk, SVP Business Development, will provide an overview of the Open Addressable Ready (OAR) ecosystem for delivering addressable TV on smart TVs. In their presentation they will describe how the end-to-end system operates in an open standards compliant manner using video watermarks based on the ATSC 3.0 A/335 standard as well as the IAB’s VAST specification. Alan will conclude by outlining how the key technical and business challenges have been overcome to enable broadcasters and cable networks to move to full commercial launches on Vizio smart TVs and other addressable platforms in 2020.
Regional Report: North America – April 2019
IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
Report Contents and Structure
The analysis is undertaken by our Head of Insight and Analysis, Lorenzo Zanni, Principal Analyst, Riikka Koponen and Research Analyst, Chiara Raucci. The report includes the latest news and research findings across a variety of topics, including:
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers
This edition of the BI Regional Report will include a focus on North America.
APAC region update
Japans starts transmission
of 4K/8K over satellite
North America – Business Opportunities
This article is from The IABM Business Intelligence Digest from April 2018. The full report can be viewed here We examine specific trends driving broadcast and media technology spending in North America. The trends we discuss are: - Transition to Digital and HD Broadcasting - New Viewing Experiences (UHD and VR) - OTT and Multi-Platform Delivery - ATSC 3.0 The transitions to digital and HD broadcasting are mature trends in this region and do not represent significant spending drivers for vendors. The transitions to new viewing experiences, multi-platform delivery and ATSC 3.0 are instead now the principal spurs. Transition to Digital and HD Broadcasting In North America, the transition to digital broadcasting has almost reached maturity and therefore does not represent a significant driver of broadcast and media technology spending. [caption id="attachment_63045" align="aligncenter" width="600"] Source: Digital TV Research[/caption] In the US, the FCC started running tests of digital transmission in 2008. The requirement was set for full-power TV stations to shut down their analog transmissions by June 2009. Low-power TV stations were given an extended deadline of September 2015 and continued to broadcast in analog. However, the FCC suspended this deadline due to the Incentive Auction, which required the repacking...
UHD and VR in Broadcast & Media
This article is from The IABM Business Intelligence Digest from September 2018. The full report can be viewed here State of Adoption – UHD & VR According to IABM data, UHD adoption has grown slowly in recent years, from the 14% reported at NAB Show 2018 to the 20% reported at IBC2018. Deployments have risen although there is still a high percentage of companies unlikely to launch any UHD offerings. Most UHD offerings have focused on sports content. Broadcasters now prefer IP or hybrid SDI-IP deployments for launching UHD services. With regards to compression standards, HEVC has become the most preferred for UHD delivery. IABM data shows that broadcasters prefer launching 4K (or HD) with enhancements rather than launching 4K offerings only. With regards to enhancements, HDR is by far the most preferred format. VR adoption has not significantly increased in recent years. As mentioned earlier, low consumer take-up coupled with high complexity and cost have all contributed to stifling adoption by broadcasters and other end-users. As we will show in the next section, the main VR deployments have been in sports. One of the reasons behind the low adoption of VR is the lack of certainty around the business...
North America Regional Report
The analysis is undertaken by our Lead Analyst, Lorenzo Zanni, and Research Analyst, Abirah Aziz. The report includes the latest news and research findings across a variety of topics, including:
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers
This edition of the BI Regional Report will include a focus on North America.
THIS REPORT IS ONLY AVAILABLE TO IABM MEMBERS
APAC region Update: An exciting year of unexpected change for all! Peter Bruce, APAC Director
Reflecting on the last year, it has been one of amazing change and contrast for broadcast and media end-users across the APAC region. South Korea became the first country in the world to transmit UHD over the air using ATSC 3.0 – ahead of even the USA. The march towards UHD in Japan, South Korea and, to a certain extent, China is real and now.
