With this North America focus on Nextgen TV, Stan Moote with cover various topics with the experts on Nextgen TV, including the recent ATSC3.0 markets to go on-air, set deployment, where does UHD 4K fit in, the practicalities of Non-Real Time data (NRT data), and the sunset of ATSC 1.0.
RIST and SRT overview: what to choose and why
Setting the Stage for NextGen TV
In Conversation with GatesAir
LTN Global Presents: Delivering Addressable TV Using Open Standards.
Regional Report: North America – April 2019
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers
APAC region update
North America – Business Opportunities
This article is from The IABM Business Intelligence Digest from April 2018. The full report can be viewed here We examine specific trends driving broadcast and media technology spending in North America. The trends we discuss are: - Transition to Digital and HD Broadcasting - New Viewing Experiences (UHD and VR) - OTT and Multi-Platform Delivery - ATSC 3.0 The transitions to digital and HD broadcasting are mature trends in this region and do not represent significant spending drivers for vendors. The transitions to new viewing experiences, multi-platform delivery and ATSC 3.0 are instead now the principal spurs. Transition to Digital and HD Broadcasting In North America, the transition to digital broadcasting has almost reached maturity and therefore does not represent a significant driver of broadcast and media technology spending. [caption id="attachment_63045" align="aligncenter" width="600"] Source: Digital TV Research[/caption] In the US, the FCC started running tests of digital transmission in 2008. The requirement was set for full-power TV stations to shut down their analog transmissions by June 2009. Low-power TV stations were given an extended deadline of September 2015 and continued to broadcast in analog. However, the FCC suspended this deadline due to the Incentive Auction, which required the repacking...
UHD and VR in Broadcast & Media
This article is from The IABM Business Intelligence Digest from September 2018. The full report can be viewed here State of Adoption – UHD & VR According to IABM data, UHD adoption has grown slowly in recent years, from the 14% reported at NAB Show 2018 to the 20% reported at IBC2018. Deployments have risen although there is still a high percentage of companies unlikely to launch any UHD offerings. Most UHD offerings have focused on sports content. Broadcasters now prefer IP or hybrid SDI-IP deployments for launching UHD services. With regards to compression standards, HEVC has become the most preferred for UHD delivery. IABM data shows that broadcasters prefer launching 4K (or HD) with enhancements rather than launching 4K offerings only. With regards to enhancements, HDR is by far the most preferred format. VR adoption has not significantly increased in recent years. As mentioned earlier, low consumer take-up coupled with high complexity and cost have all contributed to stifling adoption by broadcasters and other end-users. As we will show in the next section, the main VR deployments have been in sports. One of the reasons behind the low adoption of VR is the lack of certainty around the business...
North America Regional Report
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers