The move to IP-based infrastructures has unlocked extraordinary flexibility for broadcasters and content owners. Using data circuits, including the public internet, enables distributed workflows that are agile, affordable, and scalable.
Traditional broadcast facilities centered everything around a secure, climate-controlled machine room. Access was strictly limited, and the physical boundary itself provided protection. Today, with software-defined architectures, production resources can be anywhere: in a data center, at a remote location, or in the cloud. That agility comes at a cost, because the physical barriers are gone but often not replaced with equally rigorous digital protections.
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Getting content delivery right is a top priority for broadcasters and media providers, with security being a critical, non-negotiable aspect. Broadcasters are increasingly turning to cloud playout to manage the complexities of delivering content to a diverse range of platforms and devices, and so it’s critical that cloud playout systems operate to the highest security standards. Not only do broadcasters need to protect their content and channels from unauthorized access, cyber-attacks and data breaches, but these security threats are constantly evolving as attackers adapt and seek to exploit different vulnerabilities in broadcast systems. And so, for broadcasters wanting to use cloud playout, the inevitable question arises: how can they ensure their content remains secure?
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As broadcasters continue their IP transition and take advantage of the commanding and compelling opportunities that cloud systems offer, protecting high-value media must now be a fundamental component of the design, not a hastily appended feature.
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Exposure of credentials has emerged as a leading cause of data breaches across organizations. Verizon’s 2023 Data Breach Investigations Report reveals that external actors were involved in 83% of data breaches, with stolen credentials being exploited in 49% of these breaches. Furthermore, such breaches have severe consequences for businesses. According to IBM’s 2023 Cost of Data Breach Report, stolen or compromised credentials contributed to approximately 15% of data breaches, resulting in losses of $4.62 million.
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In today’s dynamic video market, service providers have adapted and evolved their services in sync with the technology evolution in customer devices, mobility, and preferred ways to interact with entertainment content.
As a result of innovation and growth, some complexity and fragmentation have unavoidably occurred. For instance, IPTV over ABR services is run together with companion services on user-owned devices like connected TVs, phones and laptops – alongside value-added services, such as catch-up and start-over, live together with PVR, third-party AVOD, as well as targeted advertising.
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Broadcasters and media companies are implementing technologies powered by Artificial Intelligence (AI) and Machine Learning (ML) across the value chain. We see countless use cases for AI based automation or support and new opportunities keep emerging. So far, the focus has been on the usefulness of AI systems in terms of accuracy and performance in relation to a specific task. This is now changing with a wider uptake of AI, new capabilities for ML and public debates on this technology.
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Business resilience depends on reliable cybersecurity, but relying only on traditional security tools can leave aspects of your business vulnerable. Resilience for digital business starts with high availability and scalability – guaranteeing performance and uptime for websites and apps, no matter what levels of traffic are thrown at them. This can be achieved with caching technologies.
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As an industry, we talk a lot about “business continuity” or “disaster recovery.” But what we actually mean is “revenue protection.”
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