Media businesses have grown very complex in recent times. Where once it was a simple linear process of “get programme in, check it, play it out to air”, now it is considerably more challenging. There is much more content, going to many more outlets, each with their own set of commercial and technical rules.
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In this IABM TV interview, Ali Hodjat (VP Marketing, Intertrust ExpressPlay) discusses a range of industry trends & marketing opportunities including digital Rights Management, smart TVs, cloud & content protection.
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This report focuses on identifying the most important investment drivers in Manage and Support derived from a mixture of sources, including survey data on technology priorities, company announcements, and financial data.
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The amount of video content being distributed is only going in one direction – and that is up. Over half the global IP video traffic (56.8%) will be HD and around a quarter (22.3%) will be Ultra HD by 2022 according to Cisco.
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Media content delivery is changing. During the COVID-19 pandemic, OTT video consumption soared to new heights, and that trend will continue into the future.
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Broadcasters and media companies engaged in live international content distribution are familiar with the need for standards conversion. Multiple broadcast frame rates and formats are in use throughout the world; and with an ever-growing number of standards to support in mobile and streaming services, high quality, live, standards conversion is an essential part of many businesses.
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The Merriam Webster dictionary defines metadata as “data that provides information about other data”. Some call it “bits about bits”.
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Large broadcast news operations ingest huge volumes of content every day, all of which must be logged and reviewed to determine which assets, illustrated by which video clips, will be presented to viewers. It’s a tedious and time-consuming task, performed by dedicated teams who manually review incoming content and then describe or notate that content, which producers later access to produce finished news segments.
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What separates the terms ‘decision’ from ‘choice’? The general consensus is: judgement and deliberation.
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We’re all inundated with data every day: from being told the number of steps we’ve taken to new recommendations from Netflix or Amazon. With so much information being thrown at us, are we using this data to its best possible advantage? Do we even know how to do that?
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