Studies indicate that by 2023, the video will make up more than 82% of all consumer internet traffic. Keeping up with this trend, an analysis by Verizon Media found that 80% of the people who use captions aren’t deaf or hard of hearing. It further states that 80% of people are more likely to watch an entire video when captions are available; 50% said captions are essential because they watch videos with the sound off, and 1 in 3 have captions in a public setting. With the rising dependency on captions, the global
captioning and subtitling solution market size will grow from US$263.4 million in 2019 to US$350.1 million by 2025 at a CAGR of 7.4%.
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In this IABM TV interview, we are joined by AMC Networks David Hunter (EVP, Chief Technology Officer) and Josh Berger (Senior Vice President, Media Management) to discuss their recent transformation in their supply chain. We hear what circumstances mitigated the requirement for this business transformation and what benefits it has generated.
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In this IABM TV interview, we are joined by Penny Westlake, Senior Director, Europe, Interra Systems to hear how COVID 19 has accelerated all aspects of media technology solutions and how they are responding to these changes.
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If 2020 was a banner year for any business, that would undoubtedly be OTT. The global lockdown induced an unprecedented surge in OTT viewership resulting in a meteoric growth of subscribers, revenue, and investments into content creation/acquisition. While the heightened interest has been primarily COVID-led, it’s improbable the patronage will subside once the pandemic ends. Audience habits around content consumption have changed forever.
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As we are hurdling into a new data-driven world, it is important to understand how this has an impact on your business. #Agility is one of the keys to success.
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In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.
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This presentation from IABM's Annual AGM identifies the main digital transformation trends in M&E as well as the impact of COVID-19 on them.
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In this week's episode, we're joined by Daniel De Beer of Solution Centre, based in Zimbabwe. Zimbabwe is currently embracing an exciting new chapter in broadcasting, with rapid growth and expansion of new channels. Daniel talks us through how Solution Centre has prospered in the region since 1997, how he personally got involved in our industry and what he envisions for the future of broadcasting.
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Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
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While it is generally acknowledged that the broadcast industry roadmap leads to a fully IP-based infrastructure, there is still plenty of uncertainty regarding the exact route that will be taken to get there. Currently the industry can be characterised as being in an extended implementation phase which concurrently overlaps with the R&D efforts necessary to make IP workflows optimised throughout an organisation.
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