Sharpening your digital strategy

Sharpening your digital strategy

Sharpening your digital strategy

Tue 06, 07 2021

Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world. IABM Head of Digital Ben Dales is joined by four IABM member companies who share their experiences and knowledge gained, including:

  • How to give compelling sales demos virtually
  • How to ensure you stand out from the crowd when pitching
  • How to plan and execute a successful virtual event
  • Achieving maximum ROI when delivering your own virtual events and webinars


  • Ben Dales, Head of Digital, IABM (Chair)
  • Stefan Pfütze, Founder and Managing Director, x-dream-distribution
  • Adam Leah, Creative Director, nxtedition
  • Thomas Bedenk, VP Extended Reality, Endava
  • Scott Davies, CEO,

Session in Association with Marketing Leaders Circle.


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