This week we’re joined by PR legend Denise Williams. Denise has over 25 years of experience in communications and PR in the broadcasting industry, guiding hundreds of clients through both the good times and the bad. Denise offers her unique insight on publicity in our industry, how PR has changed and what she envisions for the future of broadcasting.
Why dynamic analyst relations is pivotal to business success
This report is based on in-depth interviews with top technology industry analysts, including Karsten Weide (IDC), Maria Rua Aguete (Omdia), and Guy Bisson (Ampere Analysis).
IABM Open Day On Demand
Connected Communications: 5-Point Checklist to Elevate your PR & Marketing
The team at Grammatik have pulled together this eBook to help you evaluate your current marketing activity against a clear set of criteria.
Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results
In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.
Taking your products to the market place
You may think your latest product is the best thing since sliced bread – but how you cut through the noise to get it in front of the right people, with right product and the right message?
Sharpening your digital strategy
Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
Exploiting social media
Social media as a marketing tool is still in its infancy; we all know we need to embrace it but there is no textbook on how to use it successfully; some will tell you it’s black art, others a science project.
Adapting your marketing strategy for the future
Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
- Recognize the trends and challenges
- Understand changing customer personas and cultural analysis
- Take a fresh look at your brand as an experience
- Identify and capitalize on gaps and opportunities in the market
Expanding your marketing team by working with an agency
During this session we hear from a panel of members who are all using agencies to support their marketing activities. They share their advice on how to make the most of this relationship to enhance your market presence – and your bottom line.
