Identifying the right prospects for your b2b brand can sometimes feel a bit like the ‘Where’s Wally?’ book series. You’re trying to pinpoint the right person (or group of people) in an increasingly crowded and competitive business landscape.
But where do you start? How do you know if you’re looking in the right place? How do you connect with those prospects once you’ve found them?
These are the challenges facing today’s b2b brands. And solving them isn’t getting any easier.
Featuring insights from in-house marketing experts and our global agency network, Convoy, this eBook provides a guide to navigating b2b marketing in the digital era. Discover how you can identify and engage the right prospects to generate leads and drive business growth.
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We catch up with Greg Dolan, Chief Commercial Officer at Xytech to discuss their MediaPulse Media Orchestrator. We hear how the workflow streamlines and automates content processing workflows and information flow across departments and vendors.
We also discuss Xytech’s recent acquisition of ScheduALL and what it means for both companies and also customers.
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Software defined workflows span the media ecosystem and the wider technology ecosystem allowing assets, systems and processes to be joined and run together. Workflows address repetitive tasks that an organisation runs regularly and can optimise pipelines by allowing content to be processed frequently and quickly.
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RSI Turns to Primestream to Power Media Assets and Editing
When Swiss Italian language broadcaster RSI (Radiotelelevisione svizzera di lingua italiana) needed to overhaul its approach to media assets and editing, it found a unique challenge The public service broadcaster – based in Lugano, Ticino – operates three radio stations, two TV channels and a wide range of multimedia services and is part of SRG SSR.
RSI wanted to overhaul its asset management, but at the same time needed a tool for post-production, that would help it import, acquire and organize all the material needed for editing video in Apple Final Cut Pro® Xand audio in Avid® Pro Tools®.
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Switzerland’s Oldest Private Broadcaster Gets a Modern Media Makeover
Today’s content creation landscape is complicated. Media producers have to embrace new production workflows and increasingly diverse options for viewing video. In addition to traditional cable and satellite, streaming services (OTT) are claiming an ever-increasing share of viewers’ attention, often in new formats like HDR and 4K. There is no “one size fits all” solution. The best approach is an open solution that splits workflows into different layers, weaving best of breed technology to create an agile platform that simplifies and facilitates media creation, management and distribution while providing flexibility for growth.
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Across the industry, most implementation and transformation projects have traditionally been collaborative because individual groups of people from different companies and multiple disciplines work together to achieve a common aim. But it is often the case that they are working alongside each other rather than combining their intellect and jointly determining the best solution for a client, even if that means their system or technology is not core or managing some of the key functions as part of the overall solution. As systems have become diverse there is a real Venn-like overlap of functionality and it is essential that vendors now work side by side, within these common areas, to determine the most optimal solution for that workflow, operation, site or organisation.
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Before the outbreak of Covid-19, transitioning to remote workflows was generally perceived as a desirable yet intimidating process for many broadcasters, and one that could be best addressed again later in the future. Those that did produce content remotely tended to focus on either lower tier sports where the audiences and expectations were smaller, or supplement traditional broadcasts of top tier or primetime events. However, the pandemic we’ve faced in 2020 has changed everything. The way live sports are produced has had to be completely rethought during the lockdown, and we’re seeing very different production models appear as we prepare to hopefully return to some semblance of normality in 2021.
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To answer this question, we need first to look at where we come from. What Dalet has done in the last ten years is to provide a very distinct approach to news production by combining the Newsroom Computer System and Media Production into a single platform. The result is one system – essentially an NRCS with a Media Asset Management core – that provides end to end workflows from Ingest to Production and Playout. It is built on a story-centric approach that allows for easy content sharing and re-purposing. A unified interface gives the reporter and the producer a comprehensive set of tools to access and transform the objects managed by the system: scripts, media pieces, wires, feeds, rundowns…
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As a full-service production company, Mindfile Multimedia offers creative video production, motion graphics, and church livestream services to their diverse and loyal customer base. While they do just about everything, they excel in one thing above all else: creating killer content that engages, influences, and inspires. They’ve done just that for brands like PR Newswire, Sealed Air, and Siemens, as well as institutions like the New York Department of Education, St. Edwards School, and The Sunday Mass.
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With the lockdown came the abrupt halt in production, broadcast and live events. However, as a company disguise took immediate action going above and beyond to provide vital lifelines to our community, along with an upswing in our xR (extended reality) workflow being utilised on a series of projects aimed at providing an immersive viewing experience for remote audiences.
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