IABM Member Blogs
Blogs written by the IABM Team
To submit your blog email marketing@theiabm.org
A look back at Brews & Bytes (B&B) webcasts on broader topics around storage, technology and the world in which we live
This week, we continue taking a look back at our year of Brews & Bytes (B&B) webcasts with a dive into the broader topics that address storage and technology. While most of these involved bringing in experts from partner companies, we also had a couple of episodes that featured our team in casual discussions.
Despite a global pandemic and social turmoil, there were some positive shifts in our world that were facilitated by technology. The ability to order just about anything online and to virtually meet with medical professionals, family, friends, and teachers as well as colleagues and peers, and an inexhaustible amount of content with which to entertain ourselves stood out as capabilities not possible even a decade ago. So with that in mind, let’s take a closer look at what we like to call the 3 Cs (content, cloud and collaboration) and our predictions for 2021.
Greg Loose, Head of Media and Entertainment at Veritone, discusses a variety of media and entertainment trends, including:
The appetite for compelling live content is soaring, particularly live sports programming. Rethink TV has estimated that global sports rights will grow by up to 75 percent between 2020 and 2024, making it clear that live content remains king. This trend is particularly evident among younger audiences, with Nielsen figures showing that two-thirds of 18-34-year-olds watching linear TV preferred to watch live content. According to the Interactive Advertising Bureau, the same proportion of all consumers worldwide is now streaming online coverage of live events. This demand is, in turn, putting pressure on broadcasters and other rightsholders to adapt their workflows to meet greater and more varied needs for high-quality live content.
The Store segment of the BaM Content Chain® covers the storage of content throughout its lifecycle. This can be on-premise or cloud object storage, SAN and NAS – including disk, SSD, optical and data tape, as well as storage management, archive storage, video servers and VTRs.
With an ever-growing amount of content needing to be stored and then rapidly accessed from anywhere, with ever-higher resolutions only increasing the pressure, Store today means much more than the simple repository its name implies. We spoke to 10 IABM member companies to catch up on all the latest developments in this largely unheralded but vital content chain segment.
When it comes to a media organization’s digital supply chain, scalability is one of the keys to success, according to Kunal Shah, VP of software engineering and architecture at Sony New Media Solutions.
A successful digital supply chain will not only meet demands, but scale as you grow — keeping pace with increased distribution volumes, delivery deadlines and satisfying the requirements of all the different streaming platforms, all while ensuring content is securely stored and readily accessible, as the Sony division learned first-hand during its own journey to the cloud.
Never.no was founded in 1999, by Lar Laurizson, a Norwegian creative genius. The company was originally a technology solutions business, with a crack-team of coders providing software for flows and managing data. Some of this would go into traditional development, such as website build, but in essence the approach was about how to improve digital delivery in general.
The company slowly evolved into the broadcast sector, where the initial ideas of what our content management platform, Bee-On, is now – focusing on audience engaged formats. Never.no were the creators of the very first automated music jukeboxes, people could pick up the phone and send an SMS to vote for a music track, which would influence the end result, in real-time. It’s a precursor to where we are now in terms of developing an easy-to-use platform for data management, particularly social, and publishing into or changing broadcast graphics in real-time.
It’s probably an understatement to say that 2020 has been a year of change for media companies. Faced with the widespread disruption caused by the Covid-19 pandemic, they’ve quickly embraced remote production to cater to a fully work-from-home environment and ensure business continuity.
Production teams of all sizes have been challenged to adapt to a new operational reality that centres around being as agile as possible. As well as collaborating on projects remotely and seamlessly sharing content and assets between disparate team members, they’ve had to find ways to quickly roll out different services to different sites and significantly reduce their dependence on physical data centers.
A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 58 million homes across 100 countries. With its global portfolio of popular, high-performing and creative brands – HISTORY®, Crime+Investigation®, Lifetime®, HISTORY2® and UK free to air BLAZE® – A+E Networks® UK has entertained and inspired audiences for over 20 years; telling the stories that need to be told. They currently partner with over 360 operators broadcasting throughout the Nordics, Benelux, Central Europe, the Middle East and Africa.
In 2020, all industries have undergone a sudden “stress test” due to the COVID-19 pandemic. While digital transformation is providing a way out for businesses and organizations, it is bringing the same amount of challenge.
How to transform the business while reducing cost and improving efficiency? How to enhance security measures to protect core data assets? How to protect brands and the customer experience in times of uncertainty? Companies are on the lookout for more comprehensive and efficient digital solutions.
BaishanCloud (Baishan), a global edge cloud service provider specializing in cross-border content delivery and edge security, has upgraded its “Enterprise Secure Acceleration” service to a one-stop solution that will help businesses and organizations to accelerate their digital transformation.
