In 2020, all industries have undergone a sudden "stress test" due to the COVID-19 pandemic. While digital transformation is providing a way out for businesses and organizations, it is bringing the same amount of challenge. How to transform the business while reducing cost and improving efficiency? How to enhance security measures to protect core data assets? How to protect brands and the customer experience in times of uncertainty? Companies are on the lookout for more comprehensive and efficient digital solutions. BaishanCloud (Baishan), a global edge cloud service provider specializing in cross-border content delivery and edge security, has upgraded its "Enterprise Secure Acceleration" service to a one-stop solution that will help businesses and organizations to accelerate their digital transformation.

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Content creators are under constant pressure to cut production times and deliver new content more frequently to grow their business and remain competitive. In addition, creative professionals are working remotely and accessing files from dispersed geographic locations. Now, more than ever, remote editorial workflows are an urgent priority for enhancing collaboration and improving productivity.

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The need for effective corporate communication is growing as workplaces expand and become more dispersed. Corporate video production has become mainstream for today’s employee education, training, corporate communication, marketing, and advertising, helping to improve overall communications and reduce costs. As larger amounts of high-quality video content is produced, stored, and managed by modern enterprises, corporate media professionals are seeking many of the same high performance file storage solutions used by large film studios and media production companies to render, edit, and archive their video workflows. Qumulo’s file data platform meets the needs for today’s corporate video content production and storage on-prem or in cloud environments; providing a modern infrastructure employing flash-first or all-NVMe platforms which can handle the toughest 4K or 8K workloads. The file system’s simple modular design enables limitless scalability to manage ever-growing capacities and retention requirements. Qumulo provides multiprotocol support for NFS and SMB to seamlessly integrate with existing enterprise networks and video editing applications. Qumulo enables organizations to build and enhance multi-site collaboration with unified data accessibility. With Qumulo, organizations can transition to hybrid cloud environments, or burst existing workflows to the cloud to accelerate productivity, when needed. In addition, Qumulo provides robust data protection, with the economics of archive storage, to protect valuable digital content.

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Qumulo’s hybrid file software and cloud data services provide a modern infrastructure for data-driven media and entertainment organizations, and meets the needs of today’s in-house and remote creative teams for post-production, animation and visual effects, games production, broadcast, and corporate video production. Qumulo’s file system provides reliable, high-performance data access to speed creativity and collaboration, as well as robust management, storage and protection for petabyte levels of HD, 4K and 8K content across on-prem, and public cloud environments. Qumulo’s file system is designed to provide support and visibility for billions of files, with easy scalability to enable rapid growth and expansion.

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Industrial Brothers– a full-service animation studio that creates and produces its own children’s content– thrives on a collaborative model with its artists working together in close physical proximity. When the studio needed to implement remote working for its team members due to the pandemic, Qumulo stepped in to recreate the studio experience and deep collaboration with production in the cloud. Within days, Qumulo’s file data platform replicated Industrial Brothers’ creative workflows on the AWS cloud, enabling the artists to keep production timelines on track.

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With the mass exodus from office and studio space in 2020, working remotely became the new normal for many organizations. By increasing their storage footprint in the public cloud, many organizations ended up with a new type of storage silo—with content stored in the cloud, on cold storage (such as tape) and close (on-prem in SAN, NAS, etc.). To be successful in 2021 and beyond, those same organizations will need to address unifying disparate storage mediums/locations, particularly in the case of creative workflows. They must also consider the most secure and cost-effective way to store and manage digital assets throughout their lifecycle. Ben Canter, Caringo VP of Global Sales, and Liz Davis, VP Media Workflow Group at Diversified, address this dilemma and explain how to intelligently manage data in disparate locations and eliminate storage silos with cost-effective, secure object storage.

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In this Case Study, we hear from Ateme and TVUP about their successful POC, live TV encoding workflows, video encoding quality and performance to reduce TCO and their experience in public cloud and hybrid deployments.

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In the fourth episode of the In the Hub podcast, Neil speaks to systems integration expert and long-time broadcast engineer Steve Finer. Steve is the owner and chief engineer at Finer Associates, who have been reliably serving the broadcast and video industries for nearly 40 years within the US. Neil and Steve dig in to the shift from hardware-centric deployments to software and cloud-based solutions, and what this could mean for the future of our industry.

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GB Labs has recently launched Unify Hub, a platform designed to meet all the challenges of today’s media production environment combining on premise and cloud content, empowering remote production while maintaining data integrity and security.

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