ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

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Tag: Concurrent computing

ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the US, Canada and Netherlands. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button. There’s no doubt media consumption has increased substantially in digital formats, with the lockdown accelerating this trend.

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Distributing Coimbra’s End of the Year Live Event to the Portuguese audience with a Custom Video Platform

Over the years, MOG has been developing and improving its SaaS Video Cloud services to offer the best digital media technology solutions, from Vizzi OTT-TV platform to MAM4PRO Digital Media Production. There’s now a huge need for companies and organizations to improve their online presence and engagement with their public. An OTT platform gives every brand or organization the chance to stay relevant in this new digital era and offers the power to reach their public everywhere. Vizzi OTT-TV platform is the perfect solution for media companies, broadcasters, content creators, and niche industries, such as houses of worship or education that wants to see their business grow. For Coimbra’s Town Hall “End of the Year: Special Edition at Home” MOG’s goal was to deliver an efficient and immersive digital experience to the Portuguese audience, on multiples devices, and on social media, simultaneously.

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Zenlayer enhances real-time interaction for audio and video service provider ZEGO

ZEGO assists global enterprises rapidly acquire stable and high-quality live streaming capabilities in more than 200 regions. To better serve their 500+ million users, ZEGO used Zenlayer to quickly deploy and connect 22 core and edge PoPs in Europe, America, and Southeast Asia.

By doing so, they established a stable, low-latency, dedicated network with access to the best local carriers and improved end-to-end real-time interactive audio and video experiences for users even under complex network environments. At the same time, Zenlayer helped ZEGO reduce operation and maintenance costs, increase operation efficiency, and expedite technology developments and upgrades, allowing ZEGO to further expand its global footprint.

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Digital media company deploys hybrid cloud in China using CoreSite and Zenlayer Cloud Networking

A global social and digital media company based in North America and Europe was exploring new business ventures within China but lacked a hybrid cloud interconnect solution for the highly regulated and unique Chinese market. The Client was an existing CoreSite customer, which provided the path to a simple solution. The Client turned to Zenlayer, a Coresite Open Cloud Exchange® and co-location partner, to bridge their network gap. Using Zenlayer Cloud Networking the Client was able to deploy a complete hybrid-cloud environment across their infrastructure within just a week.

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Transform Digital User Experience with CDN & Dynamic Caching

Many of us would recall when even a simple task, like webpage loading, appeared to be a lifetime wait. In the last two decades, web browsing experience has come a long way, and now not only do we browse faster – we surf, shop, learn, get entertained, and virtually live our lives on a browser. We are in a digital era where even ordering a pizza is a click away. With being online becoming a norm in this virtual age of smartphones, the seamless performance of a brand on digital platforms plays the most significant role in engaging a visitor. How do we make digital platforms highly interactive and personalized without sacrificing performance? Content Delivery Network (CDN), along with Dynamic Caching, helps achieve this. In this blog, let's look behind the scenes and learn about the role of CDNs in improving website performance with dynamic content caching.

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Providing rapid, reliable delivery of large software downloads to demanding end users

With more than 100,000 V-Ray users around the world in high-pressure industries such as design, TV, and film, it’s essential that Chaos Group can deliver downloads quickly and reliably. These software assets and builds are extremely large – its material library, for example, is around 8GB – and the company’s users need easy, hassle-free access to these files. At the same time, Chaos Group needs to be able to control its budgets and scale up download traffic without costs becoming unrealistic. “We launched a new product in the earlier part of 2020 and we knew that downloads would increase by about four or five times,” comments Krasimir Nachev, Team Lead DevOps/SysAdmin at Chaos Group. “We needed to find a partner that could help us deliver these large assets reliably and cost-effectively, and has the global reach to serve our customers worldwide.”

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What is a CDN?

Content delivery network, CDN, is a globally distributed network of Points of Presence (PoP) designed to provide faster and reliable content delivery to users. Whether we know it or not, every one of us interacts with CDNs daily; when reading articles on news sites, shopping online, watching Netflix, or scrolling through social media feeds. CDN is the helper behind your seamless experience. It helps minimize loading time, costs, delivery latency, and operational complexity by physically reducing the distance between content providers and users worldwide.

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How Content Delivery Networks Accelerate Dynamic Content?

Industry surveys show that if a page takes more than 3 seconds to load, over 50% of users will terminate the visit. From social media to online shopping, the content we consume on the internet is becoming increasingly personalized, interactive, and dynamic. In this blog post, we are going to talk about how content delivery networks accelerate dynamic content.

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Back to the Future at 24i

By Lennart Broers, Sales Director Operator Solutions at 24i

This year, more than ever, most of us are looking forward to a new fresh start in the new year. I’m excited that 2021 sees me joining 24i as Sales Director Operator Solutions, responsible for driving the growth and momentum of a company I’ve been part of in the past!

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Realizing the potential of the cloud for live video production

The appetite for compelling live content is soaring, particularly live sports programming. Rethink TV has estimated that global sports rights will grow by up to 75 percent between 2020 and 2024, making it clear that live content remains king. This trend is particularly evident among younger audiences, with Nielsen figures showing that two-thirds of 18-34-year-olds watching linear TV preferred to watch live content. According to the Interactive Advertising Bureau, the same proportion of all consumers worldwide is now streaming online coverage of live events. This demand is, in turn, putting pressure on broadcasters and other rightsholders to adapt their workflows to meet greater and more varied needs for high-quality live content.

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