Once upon a time, content was all that mattered for a streaming service to be successful.
It’s still the main concern, of course. But with the proliferation of streaming services, it’s no longer enough. Great content at the right price lets you in the game; great quality of experience differentiates you.
But delivering a high quality of experience on an OTT platform can be a challenge. And the challenges are intensifying with the emergence of next-generation video formats – with 4K and HDR entering distribution streams and a potentially embracing surround viewing, virtual and other extended-reality formats, volumetric holographic content and, eventually, 8K.
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In 2020, all industries have undergone a sudden "stress test" due to the COVID-19 pandemic. While digital transformation is providing a way out for businesses and organizations, it is bringing the same amount of challenge.
How to transform the business while reducing cost and improving efficiency? How to enhance security measures to protect core data assets? How to protect brands and the customer experience in times of uncertainty? Companies are on the lookout for more comprehensive and efficient digital solutions.
BaishanCloud (Baishan), a global edge cloud service provider specializing in cross-border content delivery and edge security, has upgraded its "Enterprise Secure Acceleration" service to a one-stop solution that will help businesses and organizations to accelerate their digital transformation.
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The next 5-10 years could be a prime time for the global content delivery network (CDN) market, thanks to high-speed network rollout, reduced data cost, rising demand for video/OTT services, and the surging internet consumption in all formats during and post the pandemic.
While North America still dominates with the largest market share, the Asia Pacific region is showing the strongest growth momentum with a CAGR at 33%. The disruptive growth is due to the growing number of internet subscribers, the massive mobile internet consumption, and the thriving of eCommerce, live gaming, and online education in Asia, especially in India, China, Southeast Asia. As such, we see all major global CDN vendors investing in the region to cater to the rising demands. Meanwhile, a wider spectrum of local players is adding content delivery solutions into their service offerings, including local Telcos, hosting service providers, and all kinds of specialty-focused technology platforms.
Yet, not everyone can truly capitalize on this opportunity. Global providers need to understand what’s unique in the region and develop their service roadmap accordingly to compete in the Asia market. Now let’s take a close look at the uniqueness of the Asia market and how it’s driving the evolution of CDN services.
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In this IABM TV interview, Gilles Mas (President, Video Experiences, Deltatre) discusses some of the innovations in OTT/streaming that he is exited about, how Deltatre has adapted to the challenges presented by COVID, and how believes the industry will change over the next few years for both customers and end-users. Gilles also dives into other topics such as the ‘streaming wars’, 5G, AI and AR.
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Live streaming of sports and other linear content has gone mainstream as consumers increasingly turn to OTT services for programming they once could only get from traditional TV providers.
However, mounting losses due to media piracy, tempered only momentarily by the coronavirus-induced sports lull, have triggered demand for tools and procedures that go well beyond security systems optimized for on-demand viewing.
In this white paper we take a closer look at the audience and revenue of live streaming, the role of sports, the UHD/HDR factor, sensitivities to live streaming latency, and the impact of piracy and associated attack modes.
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Over the years, technology has been a major force in evolving our world. As each major technological advancement happens (e.g., cars, elevators, movies, TV, the Internet, the smart phone, etc.), we see society change to adopt technology. Whether this is increasing mobility, building up instead of out, or increased transmission of information, humans quickly adopt new technologies and use them to their advantage.
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Like many sectors, the TV industry is not how it once was. At Edgeware, we’ve had to adapt quickly to the challenges of the pandemic, remote working and the uncertainty that’s hit all aspects of the market.
Our customers – telcos, cable operators, broadcasters and content providers – have also had no choice but to respond to these changes. But doing so comes with potential risk, which has emphasised the importance of remaining in constant dialogue with our customers and partners. Providing support in a business environment hit by hesitancy and disruption is essential, even when conducted remotely.
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COVID-19 has ripped through the global economy. As people adjust to the new reality of social distancing and remote working, consumer behavior too, has transformed. And, as a majority of global population self-isolates at home , media consumption levels have gone through the roof. According to a recent report from Global Web Index, 87% of US consumers and 80% of UK consumers revealed that they are consuming more content than ever before.
Unfortunately though, these high media utilization rates come at a time when new content production— from live sports to sitcoms and movies—has come to a grinding halt. Cast and crew members are now safely ensconced in their homes, often in separate countries.
But there’s good news too. Progressive incumbents in the media industry have taken creative approaches to cater to viewer demand. For instance, traditional sports are increasingly turning to virtual competitions to keep their fans, sponsors and broadcasters engaged. Major sports and Esports leagues are making it possible for star athletes like Kevin Durant and Charles Leclerc to participate in live tournaments. This lets supporters watch their favorite athletes live, and fills up empty airtime for broadcasters. Even celebrity talk shows are now playing out of hosts’ living rooms and bedrooms .
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In this IABM TV interview, Holger Noske (VP Broadcast Solutions, Arvato Systems) and Erik Åhlin (Co-Founder, Vidispine) discuss the recent announcement that the product portfolios of Arvato Systems and Vidispine will be combined under a relaunched Vidispine brand.
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This year, live streaming is forecast to account for 82% of all internet traffic. Whether it’s Esports, a live video from your favourite Instagram influencer or a brand new product launch, live streaming is here to stay.
If you’re looking to start live streaming, you’ll want to strike the right balance between factors like price, functionality and compatibility. We’ll help to run you through some starting points when it comes to choosing live broadcasting software for the first time.
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