In the evolving video streaming market, targeted advertising has become a critical component for monetization of OTT streaming services. As the demand for more engaging and effective advertising solutions grows, Click2, Broadpeak’s unique new interactive advertising feature, offers a unique proposition that caters to the needs of advertisers, video service providers, and viewers alike. Click2 opens a new type of ad inventory for video streaming service providers, helping them increase viewer engagement, boost monetization opportunities, and stay ahead of competitors.
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The world of video consumption is undergoing a seismic shift, and NOVELSAT is at the forefront of this revolution with its groundbreaking 5G Video Solution. In an era where 5G technology promises ultra-fast speeds and low latency, NOVELSAT is transforming video delivery over mobile networks.
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In the ever-evolving landscape of media consumption, Over-The-Top (OTT) streaming services have emerged as the new frontier, captivating audiences with a diverse array of content. As the demand for high-quality streaming experiences intensifies, businesses face the crucial decision of either adopting an all-inclusive solution from a single vendor or embracing the intricacies of integrating multiple third-party vendors. While the allure of a “one-stop-shop” solution may seem appealing, a comprehensive evaluation reveals that a multi-vendor approach for developing end-to-end OTT streaming services offers distinct advantages that pave the way for innovation, flexibility, and enhanced user experiences.
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Have you thought about how tremendously the media and entertainment industry has changed in the past 20 years? Over-the-top (OTT) platforms and services first appeared in the early 2000s and challenged existing market players to move their business emphasis to online streaming. Netflix was the first game-changer that took the decision to transform traditional cable and satellite TV broadcasting models by offering consumers films and TV series on demand. This shift forced the global expansion of OTT services and the adaptation of traditional TV networks by launching their own OTT platforms. But that’s just a start for ongoing shifts in the industry.
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In this piece, we list a few ways for retention and the role Enveu can play in the same.
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Jeff Bezos once compared Amazon’s approach to customer experience to hosting a party 24/7. “We see our customers as invited guests to a party, and we are the hosts. It’s our job, every day, to make every important aspect of the customer experience a little bit better.” Bezos’ comments came way back in 2004. But they could just as easily be describing the challenges facing broadcast media today as brands look for growth in the OTT market.
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Amidst India’s rapidly evolving video landscape it is becoming increasingly difficult for consumers to discover the content of their choice. Currently, in India there are many OTT apps, each with vast content libraries consumers have to download, register, subscribe, use and renew separately. Key features like content recommendations based on watching history, resume watching incomplete content etc are also specific to each app.
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Customer panel moderated by Hasan R. Sayed Hasan, Managing Director Master Media and Council Member of IABM’s EMEA Member Council
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In this session IABM’s Head of Knowledge, Lorenzo Zanni, chats to Dizplai’s Managing Director, Ed Abis, to discuss how global content creators are adopting tried-and-tested engagement strategies and using tools to create interactive viewing experiences.
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You probably won’t be totally surprised to learn that at Genelec, we firmly believe that in-room loudspeaker monitoring is unrivalled during the recording and mixing process! But we readily accept that high quality headphones play a very important role as a supplementary monitoring tool.
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