Achieving Digital Superiority

Omdia, in partnership with Oracle, interviewed heads of service, marketing, operations, revenue, information, and technology across media & entertainment firms (M&E). The interviews were conducted in May 2020 across the B2C publishing, broadcasting, digital media, filming and entertainment studios, gaming, and sports franchises sub-categories to determine their level of involvement and progress toward digital transformation. The survey also aimed to seek insights to help highlight the critical technologies that enable proactive and relevant digital customer engagements, as well as reveal the barriers to digital transformation.

This resulting Omdia research highlights the business and technological challenges Media & Entertainment firms face in orchestrating engagement with prospects and customers across channels, devices, and their enterprises while monetizing content. It also highlights insights that reveal maturity levels of the core CX capabilities and technologies that are helping to achieve success; as well as future investment plans in emerging technology and digital to enable enterprise omni-channel engagement.

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Will life ever be the same again – supporting customers in a socially distanced world without tradeshows

Ever since news first broke of the coronavirus pandemic at the start of 2020, all the usual rules of customer engagement have been suspended in the broadcast & media tech industries. NAB was first to fall, and this has been followed, almost inevitably, by other global events such as Broadcast Asia and IBC. For any organization – whether you are on the customer or the tech vendor side – things have been tough (and for many continue to be so). But we will emerge on the other side. The big question is how are companies managing to either disseminate or acquire the industry knowledge they require to operate their businesses? Seemingly forever, NAB and IBC have been cornerstones of the industry. So how have companies accommodated their demise this year, and are there lessons to be learned and positives to come out of the virtual environment that has replaced these mega events? We discuss this issue with Scott Murray, Vice President of Marketing at Telestream.

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Skyline Communications

Skyline Communications is the global leading supplier of end-to-end multi-vendor NMS, OSS and orchestration software solutions for the broadband and media industry. Its flagship DataMiner network management platform enables end-to-end integration of the most complex technical ecosystems and has been deployed by leading operators around the world. The platform heralds a new generation of sophisticated artificial-intelligence-powered solutions and comprises highly innovative features, such as the brand-new DataMiner Augmented Operation concept. The company has offices in Belgium, Portugal, Singapore and the US, a permanent presence in Brazil, Colombia, France, Germany, India, Indonesia, Malaysia, Mexico, Philippines, Russia, and the UK, and a vast network of local partners around the world. Founded in 1985, Skyline has decades of industry-specific NMS and OSS expertise. The company remains a 100% independent NMS/OSS software publisher even today, with over 300 employees and over 6000 systems deployed in more than 125 countries. Not only Skyline's DataMiner platform has received various prestigious awards, but the company itself has also been awarded multiple times for innovation, growth and excellence.

In Conversation with Telestream

In this IABM TV interview, Scott Murray (SVP Corporate Marketing at Telestream) discusses the impact of the recent event cancellations such as NAB and IBC due to the COVID-19 outbreak. Scott also discusses the importance of putting a strategy in place for customer engagement without physical events to attend.

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