Creating a personalised OTT ecosystem is a great way for content creators to stand out in a heavily competitive environment that has a low barrier to entry. Through an OTT SaaS solution like Enveu’s Experience Cloud, any content creator can create their branded OTT apps and go LIVE in weeks with zero coding!
The new ‘content continuum’: meeting the demand for a wider spectrum of live and near-live programming through the cloud
The way we consume content has evolved tremendously over the years – from the TV set to the laptop all the way to the smartphone, the way people use media has taken tremendous leaps along the way. Since the birth of social media, traditional media is no longer a one-way stream of communication as consumers embrace always-on, interactive means of learning from and engaging with one another. Younger consumers in particular are shifting away from the conventional habit of watching full-length award ceremonies or sports games, instead preferring to catch up on the latest news, big plays and viral moments via short, snappy, on-demand highlights.
Cloud Acceleration and the Business Model for Experimentation
The video industry has undergone rapid growth over the last decade and is continuing to expand at an incredible rate. The global video streaming market was valued at $69.55 billion in 2021 and according to a recent report, is projected to reach a staggering $257.79 billion by 2029.
How to Choose the Right Production Asset Management (PAM) for Results-Driven Success
While the demand for content shows no signs of slowing, the wide range of production and workflow tools combined with interoperability issues can add to workflow complexity and preventable errors in the media workflow. How can PAM users select the right asset management strategy and leverage PAM to transform their workflows effectively?
Adapting Media Supply Chains to Content Demand
Consumers are spending more time streaming video content than ever before. The video on demand market was already valued at $53.96 billion in 2019 and a recent report projects that it will grow to $159.62 billion by 2027. Content producers and media companies are faced with the challenge of producing enough high-quality content to meet this ever-increasing demand.
Challenging The Cloud with Linear TV Workflows
Like many powerful technologies, the list of benefits from moving to the cloud is long and varied. It starts with the familiar cries of scalability, flexibility and cost reduction but continues with advantages that not all companies need such as moving to remote production workflows or reduced time to market. The total list may be more than 20 entries long and to newcomers can seem vague and overwhelming. As an open and honest partner, it’s our role at Techex to ensure everyone we work with understands exactly how they will benefit and, most importantly, the ways in which they won’t.
Network Media Service Supply Chain
With the emergence of cloud applications and services, changes in business and technology in the M&E market are accelerating. The multitude of streaming formats and platforms has pushed the technology used up to now, to implement the media supply chain to the limit, revealing its limitations and overwhelmed by the complexity of localization, UHD/HDR production and content distribution, among others. A successful media supply chain requires an efficient multiplatform reception, production and distribution of contents.
Defense by Design: How Caching Enables Resilience
Business resilience depends on reliable cybersecurity, but relying only on traditional security tools can leave aspects of your business vulnerable. Resilience for digital business starts with high availability and scalability – guaranteeing performance and uptime for websites and apps, no matter what levels of traffic are thrown at them. This can be achieved with caching technologies.
Relying on the cloud for revenue protection
As an industry, we talk a lot about “business continuity” or “disaster recovery.” But what we actually mean is “revenue protection.”
Securing broadcast synchronization against malicious attack
Synchronization is a fundamental requirement in all content generation and broadcast; used extensively both in SDI / HDI formats and in IP packet based systems. Synchronization signals are typically generated from equipment including sync pulse generators, master sync references, and for the IP format, Precision Timing Protocol (PTP) grandmaster clock generators. Most sync generators encapsulate a very accurate internal clock which is synchronised to an external reference, which for the vast majority of manufacturers is a GPS & GNSS satellite timing signal. Consequently sync generators are connected to an outside GNSS antenna via coaxial cable or fibre optic cable, like those supplied by ViaLite Communications.