In the universe of video services, the abandonment rate is a key metric to take into account. It measures the number of users who unsubscribe from your service during a certain period of time.
IABM Member Profile: farmerswife
Our story begins in 1999, when Mads Linden (co-founder of Chimney Pot, Sweden) could not find a product that solved their problems with managing resources, projects and people in a unified way. Mads picked up a book and the decision was made to start developing what today has become farmerswife – the scheduling system of your dreams!
But why are we called farmerswife?
Embrace, a French software vendor that automates systems and connects people, happily joins the IABM community!
Embrace produces software designed for the content creation industry that helps solve operational workflow pains by implementing user-centric solutions.
Powered by the audience: How live producers can create deeper interactive viewing experiences
Did you know that 60% to 70% of viewers have a second screen device on them while watching live content? Social media has a huge impact on live productions.
The State of Content Protection Technologies
IABM carried out an in-depth survey on media companies’ preferred content protection strategies in Q3 2021 on behalf of Axinom, and produced an authoritative, in-depth report on the state of content protection technology based on full or partial responses from 137 content protection technology experts at media companies from around the world.
In Conversation with Red Lorry Yellow Lorry
Martin Izzard (Head of Media & Entertainment, Red Lorry Yellow Lorry) discusses RLYL’s focus for 2022 including the return to tradeshows!
Creating Effective Data-Driven Marketing Campaigns
Webinar about making effective data-driven marketing campaigns
Manor Spirit from Manor Marketing
Manor Marketing, one of the most respected marketing and communications agencies in the broadcast and media industry, celebrates its 20th anniversary in 2021. Industry veteran Dick Hobbs chatted with the founder of Manor Marketing, Jennie Marwick-Evans.
Need for balance – how to match your TV channel business model with the playout technologies and services available? What about taking back the control?
At the end of 2021, and for the foreseeable future, both national and international TV broadcasters face the challenges of how to find the balance between fast-changing external market forces, the business model chosen, and the technologies implemented to gain market success.
Media Tech Intelligence Briefing: The Creator Economy
In the last few years, the creator economy has boomed, with an increasing number of people worldwide pursuing their passions and sharing the content they create on various user-generated content platforms such as YouTube, Spotify, or TikTok. This Briefing aims to delve into the forces shaping the growth of the creator economy and its implications for media and technology.