Digital acceleration is impacting every market and company in the world, and the Broadcasting industry is being particularly impacted. This industry is needing to adapt in two different ways at once: not just the way in which consumers discover and access the products and services but the actual media products themselves are becoming digital. This near-constant evolution and transformation is causing real disruption, whilst also welcoming a multitude of new opportunities.
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Media businesses have grown very complex in recent times. Where once it was a simple linear process of “get programme in, check it, play it out to air”, now it is considerably more challenging. There is much more content, going to many more outlets, each with their own set of commercial and technical rules.
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There is no doubt media convergence is happening. Audiences for linear television and media are decreasing slowly, and we expect a collapse in the near future as audiences shift rapidly from traditional to connected media. Using radio as an example, in the UK recent data from RAJAR (Radio Joint Audience Research) shows a dramatic 40% drop in listening hours by 14-19 year olds.
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In this IABM TV interview, John O'Loan (CEO, iOMedia Group) gives an overview of iOMedia Group and where they fit in the broadcast & media value chain. John also discusses the technological & culture changes seen throughout the COVID-19 pandemic.
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In this IABM TV interview, Ali Hodjat (VP Marketing, Intertrust ExpressPlay) discusses a range of industry trends & marketing opportunities including digital Rights Management, smart TVs, cloud & content protection.
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Over the past few years, customer habits and expectations have changed rapidly, and operators and service providers must now deliver the highest quality content across multiple devices. To achieve customer satisfaction, video service operators and providers must collect huge amounts of user data in real-time.
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The new content demands that emerged during the pandemic have underlined the validity of the US-based entertainment company’s powerful new media supply chain, which was designed by AMC Networks in partnership with leading consultancy Three Media and implemented with a number of best of breed vendors.
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The amount of video content being distributed is only going in one direction – and that is up. Over half the global IP video traffic (56.8%) will be HD and around a quarter (22.3%) will be Ultra HD by 2022 according to Cisco.
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Media content delivery is changing. During the COVID-19 pandemic, OTT video consumption soared to new heights, and that trend will continue into the future.
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Broadcasters and media companies engaged in live international content distribution are familiar with the need for standards conversion. Multiple broadcast frame rates and formats are in use throughout the world; and with an ever-growing number of standards to support in mobile and streaming services, high quality, live, standards conversion is an essential part of many businesses.
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