The introduction of new ad formats on connected TV-led FAST platforms promise an ROI boost for content owners & advertisers, and a seamless viewing experience to consumers
MediaTech Radar: NAB Show 2022 Trends
MediaTech Radar is a bi-weekly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is NAB Show 2022 Trends.
‘Stan’s Scoop’ – Technology Partnerships are the Key to Success
IABM research clearly shows that end-users more and more are partnering with suppliers to both transform their offerings and keep on the forward moving side of the technology curve. This also goes for suppler to supplier partnering, although this has been the status quo for decades within our industry.
Digital Acceleration in Broadcasting
Digital acceleration is impacting every market and company in the world, and the Broadcasting industry is being particularly impacted. This industry is needing to adapt in two different ways at once: not just the way in which consumers discover and access the products and services but the actual media products themselves are becoming digital. This near-constant evolution and transformation is causing real disruption, whilst also welcoming a multitude of new opportunities.
Process mining: a powerful tool for media architects
Media businesses have grown very complex in recent times. Where once it was a simple linear process of “get programme in, check it, play it out to air”, now it is considerably more challenging. There is much more content, going to many more outlets, each with their own set of commercial and technical rules.
The future of media is unplugged: how digital transformation can prepare media brands for a new reality
There is no doubt media convergence is happening. Audiences for linear television and media are decreasing slowly, and we expect a collapse in the near future as audiences shift rapidly from traditional to connected media. Using radio as an example, in the UK recent data from RAJAR (Radio Joint Audience Research) shows a dramatic 40% drop in listening hours by 14-19 year olds.
In Conversation with iOMedia Group
In this IABM TV interview, John O'Loan (CEO, iOMedia Group) gives an overview of iOMedia Group and where they fit in the broadcast & media value chain. John also discusses the technological & culture changes seen throughout the COVID-19 pandemic.
In Conversation with Intertrust ExpressPlay
In this IABM TV interview, Ali Hodjat (VP Marketing, Intertrust ExpressPlay) discusses a range of industry trends & marketing opportunities including digital Rights Management, smart TVs, cloud & content protection.
How Bulb & Agama’s innovative solutions support A1 Hrvatska in its digital transformation
Over the past few years, customer habits and expectations have changed rapidly, and operators and service providers must now deliver the highest quality content across multiple devices. To achieve customer satisfaction, video service operators and providers must collect huge amounts of user data in real-time.
AMC Networks implements ‘many to many’ digital transformations
The new content demands that emerged during the pandemic have underlined the validity of the US-based entertainment company’s powerful new media supply chain, which was designed by AMC Networks in partnership with leading consultancy Three Media and implemented with a number of best of breed vendors.