Martin Izzard (Head of Media & Entertainment, Red Lorry Yellow Lorry) discusses RLYL’s focus for 2022 including the return to tradeshows!
Creating Effective Data-Driven Marketing Campaigns
Webinar about making effective data-driven marketing campaigns
‘Stan’s Scoop’ – Technology Partnerships are the Key to Success
IABM research clearly shows that end-users more and more are partnering with suppliers to both transform their offerings and keep on the forward moving side of the technology curve. This also goes for suppler to supplier partnering, although this has been the status quo for decades within our industry.
Content Chain Trends: Content Distribution & Monetization
Highlights: The significant growth of streaming platforms has accelerated the adoption of different technology business models in distribution while hitting legacy revenues.
Digital Acceleration in Broadcasting
Digital acceleration is impacting every market and company in the world, and the Broadcasting industry is being particularly impacted. This industry is needing to adapt in two different ways at once: not just the way in which consumers discover and access the products and services but the actual media products themselves are becoming digital. This near-constant evolution and transformation is causing real disruption, whilst also welcoming a multitude of new opportunities.
Manor Spirit from Manor Marketing
Manor Marketing, one of the most respected marketing and communications agencies in the broadcast and media industry, celebrates its 20th anniversary in 2021. Industry veteran Dick Hobbs chatted with the founder of Manor Marketing, Jennie Marwick-Evans.
Media Tech Intelligence Briefing: The Creator Economy
In the last few years, the creator economy has boomed, with an increasing number of people worldwide pursuing their passions and sharing the content they create on various user-generated content platforms such as YouTube, Spotify, or TikTok. This Briefing aims to delve into the forces shaping the growth of the creator economy and its implications for media and technology.
The future of media is unplugged: how digital transformation can prepare media brands for a new reality
There is no doubt media convergence is happening. Audiences for linear television and media are decreasing slowly, and we expect a collapse in the near future as audiences shift rapidly from traditional to connected media. Using radio as an example, in the UK recent data from RAJAR (Radio Joint Audience Research) shows a dramatic 40% drop in listening hours by 14-19 year olds.
How to monetize an OTT platform
The television viewing experience has changed in many ways over the last few decades, with several trends that improve the quality of the experience (QoE).
In Conversation with iOMedia Group
In this IABM TV interview, John O'Loan (CEO, iOMedia Group) gives an overview of iOMedia Group and where they fit in the broadcast & media value chain. John also discusses the technological & culture changes seen throughout the COVID-19 pandemic.