Media Tech Intelligence - Media Tech Trends

Track the adoption of specific emerging technologies within the broadcast and media sector
Understand the drivers of emerging technologies’ adoption within customer organizations
Keep track of emerging technologies’ development and their use cases, both in media and in other verticals

Content Chain Trends: Content Distribution & Monetization

Tue 18, 01 2022

Highlights

  • The significant growth of streaming platforms has accelerated the adoption of different technology business models in distribution while hitting legacy revenues.
  • Media companies share a common view on a hybrid future of their businesses, bridging linear and digital. This translates into the increasing importance of, and investment in, cloud computing, enabling SaaS-based business models and the use of cross-platform audience measurement systems – the key in integrating linear advertising management into VOD and OTT. Our recent data confirms this – Cloud computing, Software (Subscriptions) and Software (On-Demand) remain as the top tech investment categories.
  • When it comes to the specific trends triggered by the pandemic, the increasing demand for interactive experiences is arguably the most important and is causing a convergence between sectors that were more clearly separated pre-pandemic.
  • In advertising, media businesses are working on hybrid offerings to differentiate themselves from the digital giants. In digital, programmatic advertising already accounts for the large majority of ad buying.

View the interactive report below, or click here to access the PDF.

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