Content Chain Trends: Content Distribution & Monetization

Content Chain Trends: Content Distribution & Monetization

MediaTech Intelligence - MediaTech Trends

Track the adoption of specific emerging technologies within the broadcast and media sector Understand the drivers of emerging technologies’ adoption within customer organizations Keep track of emerging technologies’ development and their use cases, both in media and in other verticals

Content Chain Trends: Content Distribution & Monetization

Wed 09, 02 2022

Report highlights:

• Investment in Publish and Monetize recovered in 2022 after the decline in 2021, making Monetize and Consume the top investment areas in the BaM Content Chain.
• Changing viewing habits are forcing traditional media businesses to enter the OTT space, increasing its fragmentation and competitiveness.
• The generational shift in media consumption puts gaming and consumer interactivity at the center of the media ecosystem, improving user engagement and generating new revenue streams.
• The convergence of different sectors of the M&E industry, such as gaming, betting, social media, etc., is driving investment in technologies that are not media-specific – either by acquiring complementary tech businesses or by developing technology internally.

View the interactive report below, or click here to access the PDF.

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