Connectivity has been Telenor’s domain for more than 160 years, with the purpose to connect its customers to what matters most. In Sweden, Telenor is one of the largest providers of mobile, broadband and TV. The TV offering covers both delivery of IPTV as well as OTT services.
During the last 10 years, Agama has been proud to be a provider of video observability solutions to Telenor Sweden, becoming an important part of the operational platform. The deployment covers both network points with the Agama Analyzer and Analyzer OTT, as well customer experience observability for STBs and a multitude of apps and platforms such as Connected TVs using the Agama CDM solution.
The Agama CDM solution is a platform for observability down to the individual devices, providing visualization, analytics, alarming and correlation, creating detailed insights about customer experience and device health.
With a lightweight client integrated in the device or app, the solution continuously ingests events, metrics and metadata from all devices in use in real-time.
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Josh Arensberg was elected Chair of the IABM Members’ Board in July this year. We asked him to share his vision for where he sees IABM – and our industry – heading.
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Sustainability is undeniably a pressing concern within the video streaming industry, and the latest data about emissions generated by the sector underscores the urgency of addressing its environmental impact. As has been widely quoted, with between 2% and 4% of global energy usage accounted for by ICT and with more than 70% of internet traffic associated with video, it is clear that improving our energy footprint can have a significant impact on the problem overall.
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The world of video consumption is undergoing a seismic shift, and NOVELSAT is at the forefront of this revolution with its groundbreaking 5G Video Solution. In an era where 5G technology promises ultra-fast speeds and low latency, NOVELSAT is transforming video delivery over mobile networks.
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In the ever-evolving landscape of media consumption, Over-The-Top (OTT) streaming services have emerged as the new frontier, captivating audiences with a diverse array of content. As the demand for high-quality streaming experiences intensifies, businesses face the crucial decision of either adopting an all-inclusive solution from a single vendor or embracing the intricacies of integrating multiple third-party vendors. While the allure of a “one-stop-shop” solution may seem appealing, a comprehensive evaluation reveals that a multi-vendor approach for developing end-to-end OTT streaming services offers distinct advantages that pave the way for innovation, flexibility, and enhanced user experiences.
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If you run any but the smallest media business you have hundreds, and probably thousands, of pieces of technical equipment from multiple approved vendors. Not just cameras or servers, but radio microphone transmitters, portable monitors, lipsync testers and lighting stands. The number of individual items quickly spirals.
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Have you thought about how tremendously the media and entertainment industry has changed in the past 20 years? Over-the-top (OTT) platforms and services first appeared in the early 2000s and challenged existing market players to move their business emphasis to online streaming. Netflix was the first game-changer that took the decision to transform traditional cable and satellite TV broadcasting models by offering consumers films and TV series on demand. This shift forced the global expansion of OTT services and the adaptation of traditional TV networks by launching their own OTT platforms. But that’s just a start for ongoing shifts in the industry.
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Asia used to be called the Far East by some Europeans, but that was largely referring to the northern part of APAC. APAC actually refers to about one third of the world’s land mass if we include all the Pacific countries, which are around eight hours ahead of Greenwich Mean Time (UK), and China, Singapore, South Korea and Japan (nine hours ahead) – and more for Australia and New Zealand. Of course, the differences are not only represented in the time zones, but much more importantly in those between peoples and cultures.
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Traditional linear television has been around for more than 80 years, and in that time audiences have got used to its look and feel. They appreciate a lot of what it gives them: there are values in linear television that appeal.
Programs are shown at appropriate times. There are regulations around the amount of advertising and the way it can be presented.
The linear advertising experience is the result of all those years of striving to deliver for both audiences and advertisers. It is in everyone’s best interests if spots are not repeated too often as audiences will disengage. Choosing the right commercials for the program ensures that audiences are likely to be receptive.
Scheduling and commercial campaign placements have become core skills in running a successful linear channel. We tend to call this superior experience the “broadcast premium.”
But new entrants to the market, like the digital-first providers, now see the broadcast premium as something they aspire to. They want to give audiences the convenience of watching when and where they like, but still with the qualities associated with linear channels.
In simple terms, digital and linear media services are converging. This is an inevitable, inexorable process. But it does throw up three big issues that need to be addressed.
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Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.
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