The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).
The proliferation of digital-native media companies can be largely attributed to shifting demographics and consumption patterns. Today, millennials often dictate the trends and technologies of the time as they form a large part of the consumer base. As a generation, they gravitate towards digital platforms to access information on the go.
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In the last decade alone, live video experience has made huge strides with the introduction of ultra-high definition (UHD) TV in 2012 and its subsequent progress to 8K. Apart from the proliferation of camera technology, advancements in digital video imaging have had a major role to play in the evolution of video capture resolutions. With UHD content fast becoming a mainstay among consumers, broadcasters and production houses are looking to enhance other critical aspects of the live video streaming experience such as greater dynamic ranges, broader color gamut, and faster picture capture rates.
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On 19th November 2019, Ajit Pai, chairman of the United States Federal Communications Commission (FCC), announced a public auction of the C-band spectrum (about 500 MHz of bandwidth between 3.7 to 4.2 GHz) to facilitate the development of 5G. The C-Band, a swathe of satellite spectrum that has been historically used for fixed wireless services, plays a crucial role in broadcasting and live production of content such as news reporting and sports feeds.
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Research reveals that there were around 2.4 billion Internet users in 2014. By June 2019, that number doubled to 4.4 billion. That’s an 83% increase in the Internet user base in a span of just five years. For the media and telecommunications sector, this raises an all-important question: How far can current underlying networks scale to accommodate the growing traffic on the Internet?
While the good news is that no one single network will need to support this burgeoning traffic, there remains some scepticism around existing networks and their ability to keep pace with the bandwidth demands of next-generation connected devices.
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Q&A with Frank Jachetta, President, MultiDyne
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In recent years the demand from broadcasters – and sports rights holders in particular – to transition their live event operations to a remote production model has intensified. The ability to streamline costs yet deliver rich content to viewers hungry for live experiences is a strategic necessity in the fight for audience share. With the acceleration of cloud adoption as a delivery method, media companies gain more flexibility and reduce time to market for services, without impacting latency and quality.
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IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
This edition of the BI Regional Reports focuses on Europe and the latest news and research findings in the region, including trends in the Broadcast and Media Technology Industry and Media Technology Demand Drivers.
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Many broadcasters are used to producing regional versions of their main channels, where news and weather (for example) vary by broadcast locality. The basic model is well established. Typically, national channels destined for localization have segments defined where the regional content is “spliced in”, depending on the local area. Within Sweden for example, viewers who are based in Stockholm can watch a tailored version of a national channel that shows more content related to their city compared to viewers watching elsewhere. And as TV evolves, viewers who have grown used to this level of regionalization on certain channels will expect this to be replicated across all platforms and on all screens.
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NRWision, a community TV station serving the state of Nordrhein-Westfalen, used a filebased system for the first nine years of operations, to upload non-live content created in the studio over an internet connection to a playout server in Unitymedia's network operation center (NOC). While NRWision had been part of Unitymedia's channel line-up for quite some time, it was not able to broadcast live over the internet.
This may sound strange given the fact that NRWision has 1 Gb/s connections to the desktop and - as a university - has a high-speed direct access connection to the Internet backbone. However, NRWision realized that high-speed internet connection is not enough to ensure successful live broadcast.
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