We invest so much time and energy in our work that we always seem to leave a little piece of ourselves in every project. Telstra’s recent point of presence (PoP) expansion into India also required tremendous dedication and time commitment from our team, but this one started with a little of me already in it. Born and raised in India, I have a special personal connection with the country. After university in the United States, I returned to India to start my filmmaking and media technology career and then worked in India for almost 10 years before moving to international roles. Knowing first-hand how strong the appetite for media and entertainment content is in India, our recent Telstra investment in connectivity there made sense for so many business reasons.
As described in Part 1 of this two-part series, DVB operators are pursuing hybrid broadcast-OTT strategies by exploiting the smart TV as the increasingly dominant viewing platform. This paper focuses on broadcasters’ need for content protection that will secure both DVB and OTT services, but free of outmoded approaches with conditional access systems (CAS) and set-top-boxes (STBs). The advanced processing capabilities of modern smart TV chips make it possible to eliminate the costs and inconveniences of CAS and STBs. Discover how Intertrust technology converges broadcast-OTT content protection and delivers the lowest TCO of any competing option. Our studio-trusted UHD and premium content security solution protects both broadcast and OTT services.
As we’ve seen with the global events of the last eight months, a world without video would be dreadful. Imagine this situation without global connectivity, or the sharing of information. 100 years ago, Spanish Flu devastated the world, and one explanation for that outcome was a lack of information. We have come a long way since then, and the media and entertainment world has played a vital role in dealing with the current pandemic.
FIND OUT HOW MILLIONS OF FANS AROUND THE WORLD GET TO SEE THE RACE UNFOLD ORIOL PUIGDEMONT – A FAN’S PERSPECTIVE Oriol Puigdemont has been a motorsports journalist since 2004, covering different race categories such as MotoGP, Formula 1 and Dakar Rally. Not many people get to go ‘behind the scenes’ at a MotoGP event with one of the world’s largest telecommunications specialists, Tata Communications. As a fan of the sport, and someone who makes a point of trying to keep up with technology, I thought I might have an idea of what was required to set up a live control centre and broadcast the action around the world. But, you can honestly only begin to appreciate the size and scale of the logistics needed, by seeing something like this first-hand. And I was fortunate enough to have that exclusive access at the Italian Grand Prix. I visited the Tata Communications control centre at the Mugello Circuit in Tuscany, Italy, just hours before the race was due to start. My remit was to find out how millions of fans around the world got to see the race unfold. This is a story about what goes on behind the scenes; the vast, almost mind-blowing technology that works in the background to make it happen.
Research reveals that there were around 2.4 billion Internet users in 2014. By June 2019, that number doubled to 4.4 billion. That’s an 83% increase in the Internet user base in a span of just five years.
The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).
Never.no was founded in 1999, by Lar Laurizson, a Norwegian creative genius. The company was originally a technology solutions business, with a crack-team of coders providing software for flows and managing data. Some of this would go into traditional development, such as website build, but in essence the approach was about how to improve digital delivery in general. The company slowly evolved into the broadcast sector, where the initial ideas of what our content management platform, Bee-On, is now - focusing on audience engaged formats. Never.no were the creators of the very first automated music jukeboxes, people could pick up the phone and send an SMS to vote for a music track, which would influence the end result, in real-time. It’s a precursor to where we are now in terms of developing an easy-to-use platform for data management, particularly social, and publishing into or changing broadcast graphics in real-time.
Why Test ST 2110 Devices?
A SMPTE ST 2110-networked environment must deliver all of the benefits of an IP infrastructure – with the predictability of SDI – in order for it to be useful. This challenge can be met only when the infrastructure is well-managed and edge devices respect specifications. A rogue ST 2110 device may not deliver as expected, which would be bad enough. More importantly, it could adversely affect other functioning devices and lead to unpredictable general failure, which could be catastrophic.
With this in mind, the first step to take after acquiring a new ST 2110 device for a broadcast network is to make sure that it is a good “network citizen.” A good network citizen will not affect the network or disrupt operations when it is directly connected to an on-air production environment. The second step is to actually test the promised functionality and its compliance to SMPTE standards and industry norms. For example, a production environment that is architected around ST 2022-7 redundancy would be very poorly-served if devices do not actually support the ST 2022-7 specification properly – which could ultimately lead to disruptions.
It is important to understand that some devices might actually work well in a small synthetic setup, but fail when put into a real working environment. Due to a number of unaccounted variables, a simple pass-fail test may not be sufficient to make informed decisions on choice of equipment. For example, network packet timing is very different when several transmitters are sending to one receiver compared to a single transmitter sending to a receiver. The timing of a sender is also different if it sends a single ST 2110 flow vs. several flows. Another typical testing pitfall is the dependence on one kind of transmitter. A receiver might work great with a narrow gapped transmitter – like an SDIto-IP gateway – but not work well with a wide linear transmitter.
At first glance, issues like these may not appear to be a problem if the environment may only contain narrow gapped devices. However, knowing the functional boundaries of a working environment is critical to maintaining future expansion. Misinformed decisions taken today may limit future capability and possibilities, (e.g. supporting wide senders). To pre-empt this, it is advisable to build up a test suite that pushes the test boundaries for imperfect, but sufficiently good cases. It is only with these types of tests that informed decisions could be made, eventually leading to judicious ST 2110 device purchases, safe device firmware/software updates, and beneficial service agreements.
Like many sectors, the TV industry is not how it once was. At Edgeware, we’ve had to adapt quickly to the challenges of the pandemic, remote working and the uncertainty that’s hit all aspects of the market. Our customers – telcos, cable operators, broadcasters and content providers – have also had no choice but to respond to these changes. But doing so comes with potential risk, which has emphasised the importance of remaining in constant dialogue with our customers and partners. Providing support in a business environment hit by hesitancy and disruption is essential, even when conducted remotely.
The pandemic has driven rapid change in business models across the landscape of live sports, news, and online video. Adopting cloud-based solutions has been fundamental enabler of successful innovation. However, there are several factors that are key to unlocking the true potential of the cloud.