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Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

Tag: Digital television

Member Speak – Never.no

Never.no was founded in 1999, by Lar Laurizson, a Norwegian creative genius. The company was originally a technology solutions business, with a crack-team of coders providing software for flows and managing data. Some of this would go into traditional development, such as website build, but in essence the approach was about how to improve digital delivery in general.

The company slowly evolved into the broadcast sector, where the initial ideas of what our content management platform, Bee-On, is now – focusing on audience engaged formats. Never.no were the creators of the very first automated music jukeboxes, people could pick up the phone and send an SMS to vote for a music track, which would influence the end result, in real-time. It’s a precursor to where we are now in terms of developing an easy-to-use platform for data management, particularly social, and publishing into or changing broadcast graphics in real-time.

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Matrox White Paper: Insiders Guide to Validating Devices for SMPTE ST 2110 Infrastructures

Why Test ST 2110 Devices?

A SMPTE ST 2110-networked environment must deliver all of the benefits of an IP infrastructure – with the predictability of SDI – in order for it to be useful. This challenge can be met only when the infrastructure is well-managed and edge devices respect specifications. A rogue ST 2110 device may not deliver as expected, which would be bad enough. More importantly, it could adversely affect other functioning devices and lead to unpredictable general failure, which could be catastrophic.
With this in mind, the first step to take after acquiring a new ST 2110 device for a broadcast network is to make sure that it is a good “network citizen.” A good network citizen will not affect the network or disrupt operations when it is directly connected to an on-air production environment. The second step is to actually test the promised functionality and its compliance to SMPTE standards and industry norms. For example, a production environment that is architected around ST 2022-7 redundancy would be very poorly-served if devices do not actually support the ST 2022-7 specification properly – which could ultimately lead to disruptions.
It is important to understand that some devices might actually work well in a small synthetic setup, but fail when put into a real working environment. Due to a number of unaccounted variables, a simple pass-fail test may not be sufficient to make informed decisions on choice of equipment. For example, network packet timing is very different when several transmitters are sending to one receiver compared to a single transmitter sending to a receiver. The timing of a sender is also different if it sends a single ST 2110 flow vs. several flows. Another typical testing pitfall is the dependence on one kind of transmitter. A receiver might work great with a narrow gapped transmitter – like an SDIto-IP gateway – but not work well with a wide linear transmitter.
At first glance, issues like these may not appear to be a problem if the environment may only contain narrow gapped devices. However, knowing the functional boundaries of a working environment is critical to maintaining future expansion. Misinformed decisions taken today may limit future capability and possibilities, (e.g. supporting wide senders). To pre-empt this, it is advisable to build up a test suite that pushes the test boundaries for imperfect, but sufficiently good cases. It is only with these types of tests that informed decisions could be made, eventually leading to judicious ST 2110 device purchases, safe device firmware/software updates, and beneficial service agreements.

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Covid success story: Edgeware

Like many sectors, the TV industry is not how it once was. At Edgeware, we’ve had to adapt quickly to the challenges of the pandemic, remote working and the uncertainty that’s hit all aspects of the market.

Our customers – telcos, cable operators, broadcasters and content providers – have also had no choice but to respond to these changes. But doing so comes with potential risk, which has emphasised the importance of remaining in constant dialogue with our customers and partners. Providing support in a business environment hit by hesitancy and disruption is essential, even when conducted remotely.

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Covid Success story: Net Insight

The pandemic has driven rapid change in business models across the landscape of live sports, news, and online video. Adopting cloud-based solutions has been fundamental enabler of successful innovation. However, there are several factors that are key to unlocking the true potential of the cloud.

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Lessons from Digital Native Media Companies

The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).

The proliferation of digital-native media companies can be largely attributed to shifting demographics and consumption patterns. Today, millennials often dictate the trends and technologies of the time as they form a large part of the consumer base. As a generation, they gravitate towards digital platforms to access information on the go.

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Evolution of the Live Video Production Value Chain

In the last decade alone, live video experience has made huge strides with the introduction of ultra-high definition (UHD) TV in 2012 and its subsequent progress to 8K. Apart from the proliferation of camera technology, advancements in digital video imaging have had a major role to play in the evolution of video capture resolutions. With UHD content fast becoming a mainstay among consumers, broadcasters and production houses are looking to enhance other critical aspects of the live video streaming experience such as greater dynamic ranges, broader color gamut, and faster picture capture rates.

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A Terrestrial Alternative to Satellite-based Video Distribution

On 19th November 2019, Ajit Pai, chairman of the United States Federal Communications Commission (FCC), announced a public auction of the C-band spectrum (about 500 MHz of bandwidth between 3.7 to 4.2 GHz) to facilitate the development of 5G. The C-Band, a swathe of satellite spectrum that has been historically used for fixed wireless services, plays a crucial role in broadcasting and live production of content such as news reporting and sports feeds.

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Building a 100G Uncompressed Media Backbone for the Future

Research reveals that there were around 2.4 billion Internet users in 2014. By June 2019, that number doubled to 4.4 billion. That’s an 83% increase in the Internet user base in a span of just five years. For the media and telecommunications sector, this raises an all-important question: How far can current underlying networks scale to accommodate the growing traffic on the Internet?

While the good news is that no one single network will need to support this burgeoning traffic, there remains some scepticism around existing networks and their ability to keep pace with the bandwidth demands of next-generation connected devices.

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Moving to OTT and streamlining ad buying

As indicated by a number of research companies, Online TV episode and movie revenues will more than double from $68 billion in 2018 to $159 billion in 2024, with around $17 billion added in 2019 alone. Stay tuned as we explain why now is a great time to launch an OTT channel.

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InBroadcast Q&A with MultiDyne

Q&A with Frank Jachetta, President, MultiDyne

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