In this IABM TV interview, we are joined by Penny Westlake, Senior Director, Europe, Interra Systems to hear how COVID 19 has accelerated all aspects of media technology solutions and how they are responding to these changes.
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If 2020 was a banner year for any business, that would undoubtedly be OTT. The global lockdown induced an unprecedented surge in OTT viewership resulting in a meteoric growth of subscribers, revenue, and investments into content creation/acquisition. While the heightened interest has been primarily COVID-led, it’s improbable the patronage will subside once the pandemic ends. Audience habits around content consumption have changed forever.
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As we are hurdling into a new data-driven world, it is important to understand how this has an impact on your business. #Agility is one of the keys to success.
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In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.
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This presentation from IABM's Annual AGM identifies the main digital transformation trends in M&E as well as the impact of COVID-19 on them.
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This week, we're joined by Chris Shaw - COO at Cobalt Digital. Chris' achievements in the broadcasting industry are second to none, with his most recent appointment at Cobalt helping to future-proof the company's operations as the world recovers from COVID-19. In this episode, we discuss the latest developments in openGear technology, how Chris got his start in our industry and what he envisions for the future of broadcasting technology.
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In this week's episode, we're joined by Daniel De Beer of Solution Centre, based in Zimbabwe. Zimbabwe is currently embracing an exciting new chapter in broadcasting, with rapid growth and expansion of new channels. Daniel talks us through how Solution Centre has prospered in the region since 1997, how he personally got involved in our industry and what he envisions for the future of broadcasting.
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Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
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Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
- Recognize the trends and challenges
- Understand changing customer personas and cultural analysis
- Take a fresh look at your brand as an experience
- Identify and capitalize on gaps and opportunities in the market
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We spoke to Mark Senior, Chief Executive at dock10, about how dock10 has grown into the UK’s leading television facility and media services company since it opened its doors in 2011, how it coped with the pandemic-induced lockdowns, and its future plans.
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