In this week's episode, we speak to Michael Crimp, CEO at the IBC - International Broadcasting Convention. Michael has pioneered the IBC through 10+ years of change and technological advancement, having just dealt with their most disruptive year yet - 2020. Neil and Michael discuss the future of the IBC Show, their virtual platforms and what Michael envisions for the future of the broadcasting industry.
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During this interactive session, IABM Head of Membership Engagement Lisa Collins is joined by Steve Connolly (Director, IBC) and Eric Trabb (SVP Business Development at NAB) to explore what you can expect from the two shows during 2021.
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We caught up with Mike Kelly, President and CEO at Wohler to hear more about the company and what they do. We discussed with Mike about how Covid-19 has affected the company and what impact the lack of trade shows in 2020 had on them. We hear what alternative methods of engagement they have used to connect with their clients along with the move to IP and IT and what we can expect to see from Wohler in the coming months.
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IABM’s Business Intelligence Unit has today announced the headline findings from its Future of Events survey. While the balance of marketing budgets will shift by 11 percentage points towards digital activities in 2021 compared with pre-pandemic in 2019, tradeshows will still on average account for 42% of total marketing expenditure.
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We are joined by key PR agencies to discuss the challenges and opportunities created by the Covid pandemic on them and their clients.
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We caught up with Platform Communications Managing Director David Lawrence to hear all about their recently published report "The new world of Technology Communications"
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