In Conversation with Platform Communications
We caught up with Platform Communications Managing Director David Lawrence to hear all about their recently published report "The new world of Technology Communications" (available to download here).
David tells us about the findings from the report, the importance of getting virtual events right from a delivery and content perspective, how companies will change the way they communicate around physical events once they start again and we gain tips on how technology companies can stand out in the so called "new normal"
Top 5 tips on how technology companies can stand out in the so called "new normal"
The new world of Technology Communications
The “New World of Tech Communications” report is designed to enable marketing and communications leaders at global technology companies to plan their next steps.
The virtual events created by companies to fill the gap left by the cancellation of major events including Mobile World Congress, NAB Show, SXSW and E3 have been well-received but the report shows there is significant room for improvement. Almost three quarters of media & analysts (71%) agreed that virtual events have tended to be more useful than (pre-Covid-19) physical events. However, three-fifths of media and analysts (59%) reported that it can be hard to ask questions and half (49%) said it can be difficult to get the input they need.
Covid-19 related industry commentary was the top type of content received by a significant majority (79%) of leading technology media and analysts. However, less than a quarter (24%) said they want more commentary around the pandemic. This reflects a feeling that not all content is genuinely useful. In fact, when asked what content they wanted more of, respondents picked case studies, industry research and product launches. This shows an unmet demand for insight into how technology companies are moving forward.