Video streaming is growing at a rapid pace, gaining more and more viewers from legacy broadcast. To keep up with their growing investment in content, video service providers need to find effective methods to boost content monetization, and targeted advertising is one way to do that. Enabled by ABR streaming, targeted advertising allows service providers to seamlessly deliver video ads into streamed content to create additional revenues.
The University of Texas at Austin (UT-Austin): Laboratory for Image and Video Engineering (LIVE)
Researchers in UT-Austin’s LIVE (UT-LIVE), Directed by Professor Al Bovik, have singularly pioneered the use of visual neuroscience to create picture and video quality measurement and monitoring tools that control the quality and bandwidths of a large percentage of all streaming videos, television, and social media. Their breakthrough inventions include the iconic Structural Similarity (SSIM), Multi-scale SSIM (MS-SSIM), and Visual Information Fidelity (VIF) “reference” visual quality tools, which delivered dramatic leaps in performance when introduced, and are still dominant today. These tools are used today to control the quality of most streaming and social media pictures and videos in the US and beyond. Bovik and his team also disrupted the field by inventing the first accurate and practical “blind” visual quality models (BRISQUE and NIQE), using models of neuro-statistical distances, at the neural level, between distorted and distortion-free visual signals. These tools are also globally marketed and used in numerous industry applications, including inspection of streaming and social video uploads, control of cameras, and remote video transcoding in the Cloud.
Imagine Communications: Imagine Aviator
Aviator is a cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality, ad-supported linear and Connected TV (CTV) content from a single, unified platform. This ground-breaking platform draws on Imagine’s broad experience in ad tech, video infrastructure and playout automation to create an entirely new approach to setting up, running and monetizing channels simply, quickly and cost-effectively.
FilmTrack: BaM Shortlist – Monetize
Vubiquity: BaM Shortlist – Manage
With growing consumer demand for content across an increasing array of platforms, territories and languages, suppliers are creating and localizing massive amounts of new content and resurfacing existing libraries. This immense content volume requires high-quality metadata for accurate and compelling content description to power search, discovery and recommendation.
Accedo: Tata Play Binge Mobile App
Amidst India’s rapidly evolving video landscape it is becoming increasingly difficult for consumers to discover the content of their choice. Currently, in India there are many OTT apps, each with vast content libraries consumers have to download, register, subscribe, use and renew separately. Key features like content recommendations based on watching history, resume watching incomplete content etc are also specific to each app.
Eluvio: First 4K UHD Digital Movie NFT: The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience
Comcast Technology Solutions: BaM Shortlist – Manage
Adthos: Changing the face of audio advertising
Adoption Trends: Artificial Intelligence and Machine Learning
IABM Adoption Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector.