In this IABM TV interview, we caught up with Daniel Kubitza (Director of Sales at LYNX Technik) to discuss their greenMachine HDR suite of solutions and how customers can use this.
IABM Media Tech Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector. The purpose of these reports is to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations. This should provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain a discussion on the state of adoption of the emerging technology in broadcast and media as well as an analysis of significant customer deployments.
HDR affects broadcast production especially when the final content requires mixing live signals and rendered elements like CG, graphics, virtual scenery and 3D elements, so they must be taken into account when designing HDR production workflows. This video show how Brainstorm has re-defined its technology both in ingest, render and playout so its graphics, virtual set and augmented reality solutions feature a complete HDR internal workflow, regardless if the output is SDR, HDR, or both.
In this paper, we demonstrate how VVC and EVC could be 8K-broadcast enablers in the upcoming years. Based on encoding constraints coming from DVB-T2/S2 and 5G-broadcast transmission scenarios, the relevance of both codecs is assessed based on encoding efficiency and complexity criterions. In addition, we highlight that early 8K-deployment is possible with these codecs since a reduced set of tools is capable of achieving minimal required efficiency.
Specialists in high quality software and hardware based video image processing and standards conversion. Leaders in motion compensated frame rate and HDR conversion. Cloud ready software conversion engine for platform integration via open API. Full turnkey software conversion applications. Hardware solutions available in both modular and appliance form.
Brainstorm is a specialist company dedicated to providing industry-leading real-time 3D graphics, augmented reality and virtual set solutions for all broadcast graphics types and workflows, as well as for feature film production and corporate presentations. With more than 2,500 installations worldwide since its foundation in 1993, Brainstorm’s customer list includes many of the world’s leading broadcasters plus smaller and regional stations. Brainstorm’s flagship product eStudio is considered the industry’s fastest on-air graphics and virtual studio engine. With headquarters in Spain and subsidiaries in the US and Asia, Brainstorm is a company with a global reach and committed to innovation.
IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
Report Contents and Structure
The analysis is undertaken by our Head of Insight and Analysis, Lorenzo Zanni, Principal Analyst, Riikka Koponen and Research Analyst, Chiara Raucci. The report includes the latest news and research findings across a variety of topics, including:
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers
This edition of the BI Regional Report will include a focus on North America.
Video Blog for the HPA Tech Retreat – 2018
Guido Meardi, CEO, discusses the evolution of V-Nova’s line of PERSEUS-powered P.Link products, machine learning, and V-Nova’s partnerships with Boxer Systems and THEOPlayer
Martin Paskin, systems integrator manager, at Gearhouse discusses the latest technology trends and how Gearhouse Broadcast is meeting broadcast requirements