Introducing The Four Eighths Project with RED and LaCie
We're making a film! A short film. A very short film. And we're doing it in three different ways with three different cameras to showcase just what's possible with RED's range and LaCie drives for post production.
Over the next few weeks we'll be sharing progress on our project to compare the RED KOMODO, RED DSMC2 MONSTRO 8K, and RED RANGER GEMINI 5K to, well, each other. And we'll be sharing insights into the post production process with both RED and LaCie - demystifying how it all really works. Spoiler alert: post production with RED is a lot easier that you might think.
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The stage was set for 8K long before COVID-19 changed our world in 2020. In fact, 8K televisions were unveiled in 2019 at the Consumer Electronics Show (CES). While the pandemic may have slowed the transition to 8K, it also has generated more interest and increased demand for high-definition resolution options. The pandemic has also altered how content is captured, leading to cloud-based and remote production that is already using 8K technology for background and exterior shots, as well as smart cropping. We expect to see the demand for 8K accelerate as we emerge from the long shadow of COVID-19.
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Encoding an OTT (over-the-top) ladder can be a demanding job. To satisfy the needs of viewers on a variety of screen sizes and resolutions, like 4K TVs and smartphones, you will inevitably end up with an encoding ladder that has many rungs. For every rung, or every step on the ladder, typical encoding scenarios will require an encoding instance.
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VILLAGE island has an exciting new addition to the flagship VICO converter series: the
JPEG-XS enabled
VICO-4L-XS. This new converter allows 4K XS encoding/decoding at various compression rates (from 8:1 to 60:1), enabling a 12G-SDI 4K conversion to IP, and streaming in compliance to the
SMPTE ST-2110 standards.
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We are joined by Michelle Munson, CEO and Co Founder at Eluvio to discuss EluvioLive, a 4K streaming and ticketing platform for artists and publishers direct to fans, based in blockchain.
We hear how the platform is built on the Eluvio Content Fabric and what this means along with how 4k streaming is handled with low latency.
Michelle talks us through some of the big names that have worked with Eluvio including an upcoming event with the Black Eyed Peas.
We also discuss “Remonetize Endlessly” and how EluvioLive helps to seamlessly repurpose and redistribute content along with an overview of NFTs and how they are becoming more common place in the media industry.
Finally, Michelle talks us through future plans for Eluvio and the platform.
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IABM Media Tech Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector. The purpose of these reports is to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations. This should provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain a discussion on the state of adoption of the emerging technology in broadcast and media as well as an analysis of significant customer deployments.
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That's... a lot of processing power for a small on-camera monitor/recorder. We dive into the announcement of the Ninja V+ and Ninja Stream - the latest tools from Atomos that promise to deliver 8K ProRes Raw 30p and 4K ProRes Raw 120p over HDMI.
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The popularity of OTT broadcasting is really helping to drive the growth of immersive content, and this presents both opportunities and challenges for the broadcast audio world. Mixing in immersive allows the audio engineer to create a sense of envelopment and realism like never before, but as channel count and mix complexity increases, the importance of neutral, uncoloured studio monitoring with precise imaging becomes even more important.
At Genelec we’ve long been involved with designing monitoring systems that are scalable from stereo to surround to immersive, so here we’ll examine some of the principles of immersive audio, and some of the considerations that audio professionals need to be aware of.
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