The next frontier of entertainment lies in interactive and immersive experiences, where traditional TV and device screens give way to rich, 3D environments that surround the viewer. And while video compression technology might not grab the headlines, it’s the backbone of 3D video content creation and delivery, enabling the seamless, high-quality experiences that extended reality (XR) and metaverse applications demand. Interestingly, the codec, Multiview HEVC (MV-HEVC), which is designed to enable 3D video experiences, is currently enjoying a surge in market adoption. This increase is largely driven by Apple’s launch of the Apple Vision Pro headset, which uses the MV-HEVC codec. Since then, many more OEMs are adding in support for the codec to their devices. What impact will this have on the industry, and might it help facilitate widespread adoption of extended reality and acceleration of the metaverse? For clarity, extended reality and XR are used throughout as a catch-all term for virtual, augmented and mixed reality.
VisualOn – Harnessing the power of content-adaptive encoding: a revolution in video streaming
As digital content consumption reaches unprecedented levels, the demand for efficient video streaming and storage solutions is more critical than ever. Content-Adaptive Encoding (CAE) emerges as a game-changer, revolutionizing video delivery by dynamically adjusting encoding parameters based on the unique characteristics of each video. This innovative approach leads to significant improvements in video quality, bandwidth efficiency, and storage optimization, all without disrupting existing workflows.
Ateme – Reducing streaming’s carbon footprint through innovation
The video streaming industry, which now accounts for 60-80% of global internet traffic, is facing increasing scrutiny due to its significant contribution to carbon emissions. According to a report from The Shift Project, internet activity is responsible for approximately 4% of global greenhouse gas emissions, a figure that is expected to rise as demand for streaming services grows. This surge in video consumption has driven the expansion of data centers, network infrastructure, and consumer devices, all of which add to the industry’s environmental impact. In response, companies like Ateme and other video processing vendors are focusing on innovations such as advanced video codecs, efficient compute platforms, and AI-driven optimizations to reduce data size, energy consumption, and overall carbon footprint in the streaming ecosystem.
Zixi – Factors contributing to the TCO of streaming at scale
In the dynamic world of video streaming, media organizations are constantly seeking efficient and cost-effective solutions to manage their large-scale implementations. One of the key metrics that has to be met to validate any purchase decisions is Total Cost of Ownership (TCO). And, like Maslov’s famous Hierarchy of Needs, TCO analysis must start with foundational requirements.
Nanocosmos – 2023 IBC BaM Award winner, Project, collaboration, event or other innovation
For 25 years innovators at nanocosmos have been pushing the boundaries of audio/video technology to connect and engage. Product and services provided have reached a significant milestone: on grounds laid in 1998, various innovations have been carefully layered to a Cloud Solution that enables connection and interaction with large audiences based on real-time. Especially with the spike in virtually broadcasted events it has become apparent that, next to the adaptability and reach, the following feature stands out: delivery of interactive experience anywhere in the world without giving up high quality.
Sustainable Broadcast Transmission
Despite the continuing growth in audiences for streaming content, the established broadcasters remain popular. Indeed, market predictions are that, while streaming services will gain viewers and revenue, traditional linear television will remain stable; Statista even suggests a slight rise in daily viewing hours.
Video Workflow Cloudverse: Why ARM in the Cloud is the Future of Content
The Cloudverse is in motion, and it gravitates towards ARM technology. In this webinar, we’ll discuss the benefits and maybe drawbacks of transitioning your Linux-based workflows from x86 to ARM processors.
Hot Digital Video Trends for 2022 , Coffee & Codecs, ep 3
The digital video world is evolving at a rapid pace, and 2022 is likely to be a landmark year as we see the 8K ecosystem and new codec technology, especially VVC, boldly emerge as HEVC and AVC continue to skyrocket. There is no doubt that OTT streaming is here to stay, and with the Beijing Olympics looming large and Hollywood back in full production mode, 2022 should be a banner year for Media, Entertainment & Broadcast.
Hot Digital Video Trends for 2022
Is it 2022 already? It doesn’t feel like just one year ago that we were planning for 2021. To quote one of my favorite movie lines (from Ferris Bueller’s Day Off), “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
MainConcept Year in Review
When you are in the throes of a new job, you don't always realize just how much your organization has accomplished. So, I thought I'd take stock of 2021 and share the highlights with y'all as we prepare to roll into 2022. (And, to be honest, one of my favorite personal highlights is how colleagues from Aachen to San Diego have picked up my Texan habit of saying "y'all.") But, on to more important matters!