The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
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NRWision, a community TV station serving the state of Nordrhein-Westfalen, used a filebased system for the first nine years of operations, to upload non-live content created in the studio over an internet connection to a playout server in Unitymedia's network operation center (NOC). While NRWision had been part of Unitymedia's channel line-up for quite some time, it was not able to broadcast live over the internet.
This may sound strange given the fact that NRWision has 1 Gb/s connections to the desktop and - as a university - has a high-speed direct access connection to the Internet backbone. However, NRWision realized that high-speed internet connection is not enough to ensure successful live broadcast.
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Today’s consumers have an insatiable appetite for high-quality, on demand content. This hunger to watch what they want, when they want, and how they want, has fueled an explosion in new streaming services; the “Streaming Wars”.
Now, in addition to the well-known players Netflix, Hulu and Amazon Prime, major studios and tech-giants such as Warner Media, Disney, NBC Universal, and Apple have all launched (or will launch) their own streaming platforms. As of March 2019, it’s estimated there were more than 300 over-the-top (OTT) video options in the US alone.
That number only continues to grow.
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NMS OTT/e-Commerce services include OTT platform with SVOD/TVOD/AVOD support, full CMS, native app development (mobile, gaming consoles, smart TVs), subscription creation and management, customer/user service portal, full commerce (digital/physical transactions) and CDN management.
Find out more in this video.
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We spoke to IABM Global Engaged Partner, Carlos Miranda Matzumoto, Chief Technology Officer, DISH Mexico, about the business and technology trends he foresees for 2020 and beyond, and how IABM members can help him stay ahead. In a market where not everyone can take a fast internet connection for granted (or even just a connection in many cases), the gallop towards OTT we are seeing in other territories has scarcely entered walking pace yet. In this scenario, Carlos sees the role of Pay-TV players remaining dominant – but only if they embrace the new digital age by transforming from aggregators to integrators. He has valuable insights for how technology vendors can support DISH in this, and how he wants to partner in the coming years.
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