Video consumption on OTT platforms has gathered rapid momentum in the last couple of years, peaking significantly in the past few months – thanks to the audience being locked down due to COVID19 pandemic. With so many platforms and so much of content available for consumption today, OTT players are hard pressed for time to create the buzz and differentiation for their shows across media.
Promos are key for Media & Entertainment (M&E) enterprises to create an audience pull. M&E marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages.
Since promos have a major impact on viewership, content creators spend a significant amount of time and resources in creating promos and managing promo operations. Let’s take a deeper dive to understand this in greater detail.
Manage is one of the BaM Content Chain® segments that’s seeing the most change and innovation. Content management systems have historically been associated with large, complex and expensive installations, requiring extensive customization and integration work by technology suppliers. But as broadcast and media companies have increasingly required more flexible systems to keep up with the inexorable move of the industry towards multi-platform content delivery, they are shifting away from monolithic solutions towards agile content management systems that are increasingly utilizing microservices.
Mike Palmer, CTO, Masstech
Multiple sets of AI generated, time-based metadata can be stored along with source media in a single container to create a rich data lake which can be exposed to other applications and services for further analysis and enrichment.
Maria Lodolo D’Oria, Presales Executive, Metaliquid
One of the challenges broadcasters must face today is how to generate new revenue opportunities with increasing consumption of video from different devices and platforms, which have completely changed the demand for contents and viewers’ behaviour.
AI gives broadcasters access to more detailed descriptive metadata of what is happening scene-by-scene to manage their gigantic content libraries speeding up content search and editing process. This presentation explains how AI is the key not only to keep up with the new trends in video consumption, but also to change the market introducing disruptive services to keep users engaged.
Kristan Bullett (Co-Managing Director, Piksel) discusses how Piksel are managing efficiency with their Fuse Metadata Manager.
Panel based on the Manage section of the IABM BaM Content Chain®.
Manage – Managing and preparing completed content (audio, video, metadata) for publication and subsequent archive, including normalization, localization and technical/editorial compliance, while orchestrating the workflow and resources required.
Chaired by Lorenzo Zanni (Head of Insight & Analysis, IABM)
Sam Bogoch (CEO, axle ai), Lior Berezinski (Director, Pre-Sales Enginner – Prime Focus Technologies) & Ted Korte (CTO, Qligent)
We spoke to Matt Eaton, General Manager, EMEA at GrayMeta about the company’s dynamic launch into the broadcast and media industry and how its AI-powered technology is helping its customers turn information into valuable data to help drive their businesses forward.
Understanding File FormatsOverview:This 2 day course will build your understanding of current video and audio file-formats, including the metadata wrapped within them and how they are used in current workflows. We will examine how and why broadcast files have replaced tape-based video audio workflows and the advantages gained in this transition.By the end of the course you will have a thorough understanding of the common file formats, their associated workflows, working practices and the industry and standards bodies associated with their use. You will understand the process of creating, transcoding, checking and delivering files in a way that builds your confidence and allows you to make practical use of the knowledge you have gained.Availability:This course is run on demand and can be delivered at a location to suit you. Due to the bespoke nature of both the delivery and the content of these courses, please click the button below to request further information and we will be able to put together a quote based on your needs.Course OutlineMedia file formats are used everywhere, from production to archive and consumption. File acquisition now routinely starts at the camera or audio recorder with file-based media essence and metadata passing along the entire broadcast...
Matrixstore, from Object Matrix is a Digital Content Governance and object storage platform that protects and preserves content through its lifespan