Grass Valley needed an impactful communications campaign to maintain its usual headline-grabbing industry presence despite the cancellation of NAB Show – normally a critical event for it to engage with customers.
The objective was to ensure Grass Valley maintained its leading share of voice in the media.
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Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
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Blog from Prime Focus Technologies.
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond...
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