IABM research clearly shows that end-users more and more are partnering with suppliers to both transform their offerings and keep on the forward moving side of the technology curve. This also goes for suppler to supplier partnering, although this has been the status quo for decades within our industry.
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Between 2021 and 2022, a global shortage of hardware components hit various technology sectors, including media tech. In April 2021, we measured the impact of this shortage, finding that 85% of media tech suppliers had moderate or severe issues with sourcing hardware components. In February 2022, we reassessed the impact of this shortage on the media tech industry with another poll, whose results are presented in this report.
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Digital acceleration is impacting every market and company in the world, and the Broadcasting industry is being particularly impacted. This industry is needing to adapt in two different ways at once: not just the way in which consumers discover and access the products and services but the actual media products themselves are becoming digital. This near-constant evolution and transformation is causing real disruption, whilst also welcoming a multitude of new opportunities.
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In this IABM TV interview, Ivan Verbesselt (Chief Product and Marketing Officer, MEDIAGENIX) discusses collaborative workflows and Lean Content Supply Chains.
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There is no doubt media convergence is happening. Audiences for linear television and media are decreasing slowly, and we expect a collapse in the near future as audiences shift rapidly from traditional to connected media. Using radio as an example, in the UK recent data from RAJAR (Radio Joint Audience Research) shows a dramatic 40% drop in listening hours by 14-19 year olds.
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In this IABM TV interview, Christian Dutilleux (CEO, Deltacast) discusses the components shortage and its impacts on the broadcast industry.
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In this IABM TV interview, John O'Loan (CEO, iOMedia Group) gives an overview of iOMedia Group and where they fit in the broadcast & media value chain. John also discusses the technological & culture changes seen throughout the COVID-19 pandemic.
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Over the past few years, customer habits and expectations have changed rapidly, and operators and service providers must now deliver the highest quality content across multiple devices. To achieve customer satisfaction, video service operators and providers must collect huge amounts of user data in real-time.
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The new content demands that emerged during the pandemic have underlined the validity of the US-based entertainment company’s powerful new media supply chain, which was designed by AMC Networks in partnership with leading consultancy Three Media and implemented with a number of best of breed vendors.
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In a recent report “The Evolution of Production Workflows”
*, MovieLabs asks "Would it be nice if software-defined workflows could be assembled as interconnecting children’s blocks, where integration is as simple as connecting the pieces in the desired configuration?” To make workflows in the Media & Entertainment (M&E) market more flexible, it proposes defining a minimum set of standards and practices for workflow interactions, thus promoting interoperability and minimising the work required to quickly create a custom workflow. In this way, "the creatives decide what must be done and which workflow components are interconnected to them".
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