Viaccess-Orca – Why AI-Based Targeted TV Advertising is a Must for Operators

This presentation will examine the benefits of targeted advertising for viewers, advertisers, and operators, as well as some of the delivery challenges. Attendees will learn how operators can collect viewer data and enhance decisions related to targeted advertising using artificial intelligence. By providing invaluable insights into what content is popular and what’s not, data and analytics help to improve the relevance of content and advertising delivered by service providers to individual viewers and households.

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Amino

Amino is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences. Drawing on more than 20 years’ experience delivering IP/cloud innovation, Amino enables customers to fulfill consumer demand for broadcast content and online video via IP/cloud platforms. We understand the issues facing our operator customers as their subscribers demand convenient access to linear and streaming content. With insight gained from having deployed over 10 million customer premise devices, we continue to deliver intrinsic value through software enabling aggregated content services, simplified device deployment and ongoing management. We ‘upcycle’ platform devices to support the most advanced services and we integrate seamlessly with evolving technologies. The result is fresh consumer offerings building brand reputation, stemming churn, growing subscribers and increasing average revenue per user.

Getting your disruption on – uncovering media opportunities

MediaKind Application Paper The dramatic interruption to our daily lives by the 2020 COVID-19 pandemic has perhaps been the final straw for Pay TV market, forcing broadcasters, content owners and traditional Pay TV operators to evaluate their existing technologies and business strategies.

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Regional Report: North America – April 2020

IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world. Report Contents and Structure The analysis is undertaken by our Head of Insight and Analysis, Lorenzo Zanni and Principal Analyst, Riikka Koponen. The report includes the latest news and research findings across a variety of topics, including:
  • Business Environment
  • Broadcast and Media Technology Industry
  • Media Technology Demand Drivers

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In Conversation with NAGRA

In this IABM TV interview, Tim Pearson (Sr. Director Product Marketing, NAGRA) discusses the trends in the pay-TV market & how service providers can move from protecting content to protecting their entire service.

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