The future of media is unplugged: how digital transformation can prepare media brands for a new reality

The future of media is unplugged: how digital transformation can prepare media brands for a new reality

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Tag: Personalization

The future of media is unplugged: how digital transformation can prepare media brands for a new reality

There is no doubt media convergence is happening. Audiences for linear television and media are decreasing slowly, and we expect a collapse in the near future as audiences shift rapidly from traditional to connected media. Using radio as an example, in the UK recent data from RAJAR (Radio Joint Audience Research) shows a dramatic 40% drop in listening hours by 14-19 year olds.

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Why the ‘as a service’ model provides the solution to economically uncertain times

With customer requirements in greater flux and an unpredictable economic outlook, it’s no wonder that OPEX-based managed services are becoming increasingly popular, writes Densitron Global Business Development Director Reuben Such.

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APAC: What’s the state of play and what’s next for OTT in the region?

Craig Harvey, VP, APAC, Deltatre reflects on the evolving OTT landscape in APAC, and identifies trends that will characterise the industry in the region in the months and years to come.

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Overcoming Future Streaming Challenges

The video streaming industry is in the midst of an evolution, with several challenges facing service providers. Yesterday, service providers were focused on providing stable and robust streaming services. Today, they are looking to match streaming QoE with broadcast QoE, at scale. In the future, personalization and contextualization will be the norm, combined with a high degree of agility.

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In Conversation with LTN Global

In this IABM TV interview, Malik Khan (Co-Founder & Executive Chairman, LTN Global) discusses LTN's vision for the future of television. Malik also talks about the number of acquisitions from LTN Global in the last few years, and how have they been used to help realise this vision.

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In Conversation with ETL

In this IABM TV interview, Dr Esen Bayar (CEO at ETL Systems) discusses the key pain points for broadcasters in 2022.

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In Conversation with iOMedia Group

In this IABM TV interview, John O'Loan (CEO, iOMedia Group) gives an overview of iOMedia Group and where they fit in the broadcast & media value chain. John also discusses the technological & culture changes seen throughout the COVID-19 pandemic.

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In Conversation with Media Asset Capital

In this IABM TV interview, Graham Sharp (Director, Media Asset Capital) discusses what Media Asset Capital do for Broadcasters and Content owners and how this work has changed over the past few years.

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In Conversation with Digital Nirvana

In this IABM TV interview, Hiren Hindocha (Co-Founder, President & CEO - Digital Nirvana) discusses the latest trends of Artificial Intelligence & Machine Learning, and how the needs of customers have changed during the pandemic.

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Content Distribution & Monetization: State of the Industry

This Briefing focuses on identifying the most important investment drivers in content distribution & monetization derived from a mixture of sources, including survey data on technology priorities, company announcements, and financial data.

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