In this IABM TV interview, we are joined by Penny Westlake, Senior Director, Europe, Interra Systems to hear how COVID 19 has accelerated all aspects of media technology solutions and how they are responding to these changes.
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If 2020 was a banner year for any business, that would undoubtedly be OTT. The global lockdown induced an unprecedented surge in OTT viewership resulting in a meteoric growth of subscribers, revenue, and investments into content creation/acquisition. While the heightened interest has been primarily COVID-led, it’s improbable the patronage will subside once the pandemic ends. Audience habits around content consumption have changed forever.
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As we are hurdling into a new data-driven world, it is important to understand how this has an impact on your business. #Agility is one of the keys to success.
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In this IABM TV video, we are joined by Chris Wood, CTO at Spicy Mango to hear more about the company and his role.
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In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.
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This presentation from IABM's Annual AGM identifies the main digital transformation trends in M&E as well as the impact of COVID-19 on them.
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In this week's episode, we're joined by Daniel De Beer of Solution Centre, based in Zimbabwe. Zimbabwe is currently embracing an exciting new chapter in broadcasting, with rapid growth and expansion of new channels. Daniel talks us through how Solution Centre has prospered in the region since 1997, how he personally got involved in our industry and what he envisions for the future of broadcasting.
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Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
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While it is generally acknowledged that the broadcast industry roadmap leads to a fully IP-based infrastructure, there is still plenty of uncertainty regarding the exact route that will be taken to get there. Currently the industry can be characterised as being in an extended implementation phase which concurrently overlaps with the R&D efforts necessary to make IP workflows optimised throughout an organisation.
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In the media and entertainment world, content is king and central to your business model – critical investments and revenue that must be secured. Content piracy is nothing new and the pervasive idea that “piracy is not a serious crime” still writes it off as nothing more than user misbehaviour. Commercial piracy today is a full-time job, stealing and reselling for profit, driving significant illegal business activities. The numbers speak for themselves: the value of pirate video services will exceed US$67 billion by 2023, according to Parks Associates.
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