In the television world, generating new revenue can be a significant battle. Broadcasters and video service providers face growing competition for eyeballs, changing viewer demands, cost pressures, and an array of regulations, amongst other challenges. As the television industry evolves, broadcasters and service providers need to find new ways to attract viewers, engage audiences, and increase revenue.
This article will highlight some of the key challenges that broadcasters and video service providers face when monetizing content and offer innovative solutions for generating new TV revenue, including personalized FAST channels, targeted TV advertising, tailored content packages, and shoppable TV.
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In the realm of sports, AI technology is helping content managers and rights holders activate their content in a way that enables them to reimagine the value derived from live sporting events, as well as their archival content, unlocking new revenue opportunities in a dynamic landscape.
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With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
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It all started with a water bottle.
Love Island launched in 2015 and quickly became one of the most successful reality TV shows in history – with 22 versions launched globally, and into its ninth season in the UK.
One of the integral elements of the series is the Love Island app.
From interactive polls to quizzes, live content updates to ad inventory, the Love Island app helps to keep fans hooked on the show throughout the season.
Powered by Monterosa / Interaction Cloud, the real-time fan app drives increased levels of engagement and is an essential part of the format itself, empowering viewers to affect the show’s outcome, through a range of votes.
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The shift to CTV and advanced TV advertising is creating new challenges for advertising sales teams. These teams need to be able to sell and manage a wider range of ad products across a more complex ecosystem. They also need to be able to measure the results of their campaigns more accurately.
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In the early days of streaming, subscription costs were low, and viewers were spoilt for choice by series after endless series of top-quality content – think House of Cards, Orange is the New Black and Stranger Things to name just a few. It was this promise of low costs and a seemingly never-ending stream of top-quality content that helped to entice consumers away from cable TV. The steady growth in subscriber numbers allowed for an unprecedented number of new shows to be ordered, which in turn helped to bolster growth. Many dubbed this the era of Peak TV. Streaming services reached record breaking subscriber numbers in 2020 as a result of the pandemic. Netflix reportedly added an extraordinary 36 million subscribers in that period which led it to pass the 200 million mark for the first time.
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Despite macro-economic challenges, media companies across the value chain are under pressure to juggle technology experimentation with new business models and source revenue streams.
For media leaders to adapt quickly to evolving consumer habits, emerging viewing models, and new digital platforms, they need the technological flexibility to launch fresh services, reach new platforms, and grow their audiences.
Although it may all seem daunting, every challenge has a solution, and in this case, IP-based technology is holding the key and enabling media companies to deliver high-value content to their audiences. Striking now will be pivotal to long-term business success.
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The holiday season is almost here – and with its arrival comes a surge in TV viewership. It’s when brands look to reach consumers in the most effective and innovative ways possible. The possibilities of realizing better ROIs increase as content owners can enhance their reach and revenue with a higher inflow of ads. Streaming, the most popular TV viewing option during the holidays, offers advertisers and content owners a unified sweet spot to meet the bottom lines faster and deliver an exceptional experience to viewers.
FAST (Free Ad-supported Streaming TV), enabling lean-back viewing, offers unique ad experience advantages over AVOD (Advertising Video on Demand), which is lean-forward. Whether it is easy content discovery or offering more ad opportunities, FAST provides better monetization avenues for content owners.
Here’s how content owners can elevate their monetization strategy on FAST.
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The media landscape is constantly evolving, and businesses that want to succeed in advertising need to be able to adapt to change. One of the biggest challenges facing media organizations today is how to manage multi-revenue streams. With the rise of FAST (Free, Ad-supported, Streaming Television), businesses need to be able to sell advertising across a variety of channels, including linear TV, digital, and streaming.
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With big players in the industry leading the way, ad supported subscriber growth has turned into a key strategy for content owners and broadcasters, with many exploring this offering to reach users in new markets and grow subscribers. Global AVOD revenue is forecast to reach $70 billion by 2027 and while the concept of ‘free’ content is not new, ad-tech hasn’t kept pace with the pixel race for video quality. While technology limits the quality of ad delivery, broadcasters continue to miss out on the full potential of ad revenue. So, what is the current state of ad technology? And can codecs help broadcasters meet consumer expectations while also improving ad-engagement?
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