ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT

The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the US, Canada and Netherlands. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button. There’s no doubt media consumption has increased substantially in digital formats, with the lockdown accelerating this trend.

Distributing Coimbra’s End of the Year Live Event to the Portuguese audience with a Custom Video Platform

Over the years, MOG has been developing and improving its SaaS Video Cloud services to offer the best digital media technology solutions, from Vizzi OTT-TV platform to MAM4PRO Digital Media Production. There’s now a huge need for companies and organizations to improve their online presence and engagement with their public. An OTT platform gives every brand or organization the chance to stay relevant in this new digital era and offers the power to reach their public everywhere. Vizzi OTT-TV platform is the perfect solution for media companies, broadcasters, content creators, and niche industries, such as houses of worship or education that wants to see their business grow. For Coimbra’s Town Hall “End of the Year: Special Edition at Home” MOG’s goal was to deliver an efficient and immersive digital experience to the Portuguese audience, on multiples devices, and on social media, simultaneously.

Zenlayer enhances real-time interaction for audio and video service provider ZEGO

ZEGO assists global enterprises rapidly acquire stable and high-quality live streaming capabilities in more than 200 regions. To better serve their 500+ million users, ZEGO used Zenlayer to quickly deploy and connect 22 core and edge PoPs in Europe, America, and Southeast Asia.

By doing so, they established a stable, low-latency, dedicated network with access to the best local carriers and improved end-to-end real-time interactive audio and video experiences for users even under complex network environments. At the same time, Zenlayer helped ZEGO reduce operation and maintenance costs, increase operation efficiency, and expedite technology developments and upgrades, allowing ZEGO to further expand its global footprint.

E-learning in Asia is on the rise: CDN is key to ensure stable and secure user experience

Accelerated by COVID-19, the online education industry is one of the fastest-growing industries in China, Southeast Asia, and India. In China, the online education industry’s user base in 2020 has increased by 46% to over 400 million users. In this region, the time spent on online education has increased 60% during the pandemic. This trend encourages more learners to take courses online and more people to become instructors for online classes, as physical distance is no longer a barrier.

Looking to an IP-Powered Future

As we’ve seen with the global events of the last eight months, a world without video would be dreadful. Imagine this situation without global connectivity, or the sharing of information. 100 years ago, Spanish Flu devastated the world, and one explanation for that outcome was a lack of information. We have come a long way since then, and the media and entertainment world has played a vital role in dealing with the current pandemic.

Digital-Native Media: The Rapid Ascent

The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).

What is a CDN?

Content delivery network, CDN, is a globally distributed network of Points of Presence (PoP) designed to provide faster and reliable content delivery to users. Whether we know it or not, every one of us interacts with CDNs daily; when reading articles on news sites, shopping online, watching Netflix, or scrolling through social media feeds. CDN is the helper behind your seamless experience. It helps minimize loading time, costs, delivery latency, and operational complexity by physically reducing the distance between content providers and users worldwide.

Back to the Future at 24i

By Lennart Broers, Sales Director Operator Solutions at 24i

This year, more than ever, most of us are looking forward to a new fresh start in the new year. I’m excited that 2021 sees me joining 24i as Sales Director Operator Solutions, responsible for driving the growth and momentum of a company I’ve been part of in the past!

How to Stream HDR Content to YouTube Using the Cobalt 9992-ENC

YouTube recently announced support for HDR content. The Cobalt 9992-ENC is capable of transmitting live HDR content to YouTube, both in HD and 4K resolutions. While HDR is available for both H.264 (AVC) and H.265 (HEVC), YouTube elected to support it only for HEVC.

Realizing the potential of the cloud for live video production

The appetite for compelling live content is soaring, particularly live sports programming. Rethink TV has estimated that global sports rights will grow by up to 75 percent between 2020 and 2024, making it clear that live content remains king. This trend is particularly evident among younger audiences, with Nielsen figures showing that two-thirds of 18-34-year-olds watching linear TV preferred to watch live content. According to the Interactive Advertising Bureau, the same proportion of all consumers worldwide is now streaming online coverage of live events. This demand is, in turn, putting pressure on broadcasters and other rightsholders to adapt their workflows to meet greater and more varied needs for high-quality live content.

ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT