Axinom – transforming the media supply chain

We spoke to Johannes Jauch, co-founder and CTO of Axinom, about the company’s success in helping media companies transform their content supply chains to meet the fast-changing demands of today’s consumer-driven media industry.

How to effectively predict and increase your trial-to-paid user conversion rates

With increasing competition in the OTT and Pay TV space, customer acquisition has become a more challenging and expensive proposition for video services. As it becomes harder to win new customers, it becomes even more important to retain those customers you already have. The right conversion strategy is a growth accelerator and will have a significant impact on your business profitability. In this white paper we will explain how Artificial Intelligence algorithms allow video service providers to build and automatically run more accurate trial conversion prediction models, which predict future conversion rates based on past audience behavior.

CDN Technologies in Different Live Streaming Scenarios

The rise of the streaming industry has led to rapid evolution of live streaming applications, platforms and products. As live streaming scenarios become increasingly diversified, the world is pressing for fast development of video streaming technologies. Among all the technologies that matter, the content delivery network (CDN) plays a critical role in delivering and ensuring a seamless streaming experience to users across different geographies. In this blog, we will take a close look at the most popular live streaming scenarios and zero in on the CDN technology requirements associated with each of the scenarios.

The Future of TV Webinar

To Celebrate International Women's Day, IABM hosted a webinar with Amino, 24i, Bubble Agency, RISE and Women in Streaming Media. to consider the roles of women in an industry that is under rapid change. In the webinar, we discuss the roles of women in an industry that is under rapid change. What does the Future of TV look like for those creating the content we all crave...and for the consumers demanding it?

Broadcast and media trends in 2020 – and how can IABM members help?

We spoke to IABM Global Engaged Partner, Carlos Miranda Matzumoto, Chief Technology Officer, DISH Mexico, about the business and technology trends he foresees for 2020 and beyond, and how IABM members can help him stay ahead. In a market where not everyone can take a fast internet connection for granted (or even just a connection in many cases), the gallop towards OTT we are seeing in other territories has scarcely entered walking pace yet. In this scenario, Carlos sees the role of Pay-TV players remaining dominant – but only if they embrace the new digital age by transforming from aggregators to integrators. He has valuable insights for how technology vendors can support DISH in this, and how he wants to partner in the coming years.

Axinom – transforming the media supply chain