In this interview, we catch up with VoiceInteraction CEO João Neto to hear about the importance of Machine Learning and AI Technology for the company. João tells us about their expectation in the Media and Broadcast market along with the evolution of closed captioning in the past few years.
We hear about VoiceInteraction’s latest products and their main features and competitive advantages along with João’s main goals for the company in 2021.
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Every industry that is operating is regulated to ensure fair practice and protect customer interest. Similarly, the media and broadcast industry is regulated by the Federal Communications Commission (FCC), a federal agency of congress. FCC regulations oversee the television and radio broadcasting channels, detailing how the FCC authorizes broadcast stations, the different rules pertaining to broadcast programming and operations that broadcasters must comply with, and the essential obligation of the broadcasters that their stations serve their local communities.
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Localization is an accurate translation of content through the local cultural and contextual lens. In broadcasting terms, localization refers to creating compliant and culturally relevant versions of video assets for the international markets. A well-curated localized content is the one that makes an impact locally. Localization helps in expanding the customer base by adapting to a specific audience. The language used for creating a media asset might turn out insignificant if it’s not understood by the people who don’t speak your language. As businesses around the world are going to great lengths to ensure effective communications with their target audience, localization ensures that the content reads as if it were written by a native speaker. Thus, providing great growth opportunities for content providers in foreign markets.
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On Demand Webinar from IABM Member Digital Nirvana
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The explosion in OTT platforms has created new opportunities for traditional media companies to reach larger audiences worldwide. As a worldwide distributor of Spanish-language content, this organization is no exception – and the company now offers its programming on virtually every major OTT outlet.
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Consumers’ insatiable and growing demand for streaming media on ever-greater numbers of OTT platforms offers fantastic opportunities, as well as daunting challenges, for content providers. The goal is to deliver high-value content tailored to the specific requirements of each platform, including multi-language transcriptions and compliant closed captions, and to do it as fast and efficiently as possible. Speed and efficiency are especially important in a news and entertainment environment, where every second counts in delivering breaking stories.
As one of the premier entertainment news sites with a focus on Hollywood, this Digital Nirvana client recently signed on as a short-form content provider for Quibi.
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Subtitles make videos more accessible to viewers speaking different languages across wider geographies and cultures. This is usually done by retaining the original soundtrack of the video and overlaying audio transcript on the video in textual form. Subtitles have emerged as an important monetization opportunity for media publishers as they allow publishers to gain new markets for their content. Moreover, in the current COVID-19 times when content production has virtually stalled and internet audience continues to grow, media publishers want to maximize reach of their content by providing subtitled versions on different digital channels.
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In this IABM TV interview, Dom Bourne (Founder & President, Take 1) talks to IABM TV about what Take 1 does, how they have been affected by COVID-19, and what's next for the company.
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